Banana Republic
Banana Republic, owned by Gap Inc., is a global apparel and accessories brand founded in 1978 in California. The company also produces home accessories under its sub-brand BR Home.
The Debrief | Inside Banana Republic’s Bid to Regain Relevance
BoF’s retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that’s starting to pay off.
The Debrief | Inside Banana Republic’s Bid to Regain Relevance
BoF’s retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that’s starting to pay off.
How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio
The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.
How Banana Republic Became a Bright Spot in Gap Inc.’s Portfolio
The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn’t for everyone – and that was the point.
Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.
Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
What Happens When Big Companies Buy Cool Ones
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
Can Tourist Traps Become Fashion Destinations?
Tishman Speyer is redeveloping Rockefeller Center to include posh restaurants and stores from small, buzzy fashion brands, hoping to draw more New Yorkers to the area.
Can Tourist Traps Become Fashion Destinations?
Tishman Speyer is redeveloping Rockefeller Center to include posh restaurants and stores from small, buzzy fashion brands, hoping to draw more New Yorkers to the area.
Power Moves | Daniel Lee Exits Bottega Veneta, Ana Andjelic Leaves Banana Republic
The designer’s surprise move was described as a ‘joint decision,’ while Andjelic is leaving the retailer’s chief brand officer role after nine months.
Power Moves | Daniel Lee Exits Bottega Veneta, Ana Andjelic Leaves Banana Republic
The designer’s surprise move was described as a ‘joint decision,’ while Andjelic is leaving the retailer’s chief brand officer role after nine months.
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
Why Fashion Needs Chief Brand Officers
More than just an updated title for marketing executives, chief brand officers are tasked with navigating a climate where everything from advertising campaigns to holiday policies and suppliers can shape a company’s image.
Why Fashion Needs Chief Brand Officers
More than just an updated title for marketing executives, chief brand officers are tasked with navigating a climate where everything from advertising campaigns to holiday policies and suppliers can shape a company’s image.
Can Private Equity Win With Fashion E-Commerce?
Gap is offloading Intermix to Altamont Capital Partners, which aims to triple sales on the back of post-pandemic exuberance and e-commerce. Finding a satisfying exit may prove tough.
Can Private Equity Win With Fashion E-Commerce?
Gap is offloading Intermix to Altamont Capital Partners, which aims to triple sales on the back of post-pandemic exuberance and e-commerce. Finding a satisfying exit may prove tough.
Selling ‘Office’ Clothes to the Work-From-Home Woman
Brands are adapting to the new normal by leaning on casual styles and changing up their marketing messages.
Selling ‘Office’ Clothes to the Work-From-Home Woman
Brands are adapting to the new normal by leaning on casual styles and changing up their marketing messages.