Balmain
Luxury Brands Stumble In Their Race to Conquer Beauty
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.
Luxury Brands Stumble In Their Race to Conquer Beauty
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.
Balmain CEO Exits Company
Jean-Jacques Guevel’s departure follows the exit of the brand’s marketing chief Txampi Diz last week.
Balmain CEO Exits Company
Jean-Jacques Guevel’s departure follows the exit of the brand’s marketing chief Txampi Diz last week.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
Balmain: The House Olivier Rousteing Rebuilt
The designer’s extravagant vision and charismatic persona have taken the Parisian luxury house’s annual sales from €20 million to €300 million, Rousteing revealed in an exclusive interview with Laurence Benaïm which covers opulence, longevity, diversity and the aftermath of a shocking robbery.
Balmain: The House Olivier Rousteing Rebuilt
The designer’s extravagant vision and charismatic persona have taken the Parisian luxury house’s annual sales from €20 million to €300 million, Rousteing revealed in an exclusive interview with Laurence Benaïm which covers opulence, longevity, diversity and the aftermath of a shocking robbery.
Unpacking Fashion’s Crime Wave
Amid a wave of high-profile incidents of theft and violence, big retailers are taking increasingly drastic steps, including closing stores and beefing up security.
Unpacking Fashion’s Crime Wave
Amid a wave of high-profile incidents of theft and violence, big retailers are taking increasingly drastic steps, including closing stores and beefing up security.
Exclusive: Estée Lauder Cos. Nearing Beauty Deal With Balmain
By entering into a rare licensing agreement with the French fashion house, the beauty conglomerate would be looking to repeat the success it had turning Tom Ford Beauty into a billion-dollar business.
Exclusive: Estée Lauder Cos. Nearing Beauty Deal With Balmain
By entering into a rare licensing agreement with the French fashion house, the beauty conglomerate would be looking to repeat the success it had turning Tom Ford Beauty into a billion-dollar business.
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
China’s Parallel NFT Universe: A Guide for Fashion
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.
Many Viewers Have Given Up On Awards Shows, But Fashion Hasn’t
The Golden Globes were presented on Twitter, and the Grammys and Critics Choice Awards were postponed. But the power of awards season in fashion remains, even amid uncertainty.
Many Viewers Have Given Up On Awards Shows, But Fashion Hasn’t
The Golden Globes were presented on Twitter, and the Grammys and Critics Choice Awards were postponed. But the power of awards season in fashion remains, even amid uncertainty.
How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?