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Opulence and Restraint: Inside Antonin Tron’s Balmain Vision
Controlled eroticism and an ’80s-inflected view on mid-century glamour were in focus at Tron’s debut show for the Mayhoola-backed Parisian brand.

Opulence and Restraint: Inside Antonin Tron’s Balmain Vision
Controlled eroticism and an ’80s-inflected view on mid-century glamour were in focus at Tron’s debut show for the Mayhoola-backed Parisian brand.

Antonin Tron to Design Balmain
The founder of Atlein will replace Olivier Rousteing, who parted ways with Mayhoola-backed Balmain last week after fourteen years as the house’s creative director.

Antonin Tron to Design Balmain
The founder of Atlein will replace Olivier Rousteing, who parted ways with Mayhoola-backed Balmain last week after fourteen years as the house’s creative director.

Olivier Rousteing Departs Balmain
Rousteing is stepping down after 14 years as creative director, the French fashion house announced.

Olivier Rousteing Departs Balmain
Rousteing is stepping down after 14 years as creative director, the French fashion house announced.

Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.

Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.

Balenciaga Launches New Fine Fragrance Collection
Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.

Balenciaga Launches New Fine Fragrance Collection
Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.

5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.

The Most Audacious Fashion Collabs in China
From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.

Can Designer Perfumes Win Over the Niche Customer?
Luxury fashion brands like Bottega Veneta, Balmain and Rabanne are looking to cash in on the niche fragrance boom with new lines of ultra-premium scents. They face tough competition from more agile indies — and are dealing with a different kind of customer.

Can Designer Perfumes Win Over the Niche Customer?
Luxury fashion brands like Bottega Veneta, Balmain and Rabanne are looking to cash in on the niche fragrance boom with new lines of ultra-premium scents. They face tough competition from more agile indies — and are dealing with a different kind of customer.

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.

Which Fashion Brands Are Most in Tune With Their Customers?
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.

Which Fashion Brands Are Most in Tune With Their Customers?
The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.