Balenciaga
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
In Paris, a Season of Normality
Save for a few outliers, simplicity reigned at Paris Fashion Week, writes Angelo Flaccavento.
In Paris, a Season of Normality
Save for a few outliers, simplicity reigned at Paris Fashion Week, writes Angelo Flaccavento.
Paris Days Seven and Eight: Brands’ New Day
Balenciaga, Valentino and Louis Vuitton all have their issues, writes Tim Blanks.
Paris Days Seven and Eight: Brands’ New Day
Balenciaga, Valentino and Louis Vuitton all have their issues, writes Tim Blanks.
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
Why Does Fashion Need Haute Couture?
On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.
Why Does Fashion Need Haute Couture?
On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.
Big Wednesday in Paris with Demna and Dossena
Strong design signatures from the past prove you can go back to the future at Balenciaga and Jean Paul Gaultier, writes Tim Blanks.
Big Wednesday in Paris with Demna and Dossena
Strong design signatures from the past prove you can go back to the future at Balenciaga and Jean Paul Gaultier, writes Tim Blanks.
AI Marketing Stunts Are Here. Is Fashion Ready?
It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.
AI Marketing Stunts Are Here. Is Fashion Ready?
It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.
At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.
At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.
Reputational Rehab for Balenciaga
In the wake of scandal, it’s back to the future for designer Demna as he employs legacy — both Cristóbal Balenciaga’s and his own — to find a way forward, writes Tim Blanks.
Reputational Rehab for Balenciaga
In the wake of scandal, it’s back to the future for designer Demna as he employs legacy — both Cristóbal Balenciaga’s and his own — to find a way forward, writes Tim Blanks.
Balenciaga’s Make-or-Break Show, Explained
Creative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset has helped the house reassert its status as a hot ticket at Paris Fashion Week.
Balenciaga’s Make-or-Break Show, Explained
Creative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset has helped the house reassert its status as a hot ticket at Paris Fashion Week.