Balenciaga
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
In Paris, Back to Normal or Not?
Paris Fashion Week was split into labels that returned to pre-pandemic norms and those that did things differently, reports Angelo Flaccavento.
In Paris, Back to Normal or Not?
Paris Fashion Week was split into labels that returned to pre-pandemic norms and those that did things differently, reports Angelo Flaccavento.
Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’
Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.
Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’
Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.
The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.
The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.
The Original Direct-to-Consumer Brand Heads for the Exit
This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.
The Original Direct-to-Consumer Brand Heads for the Exit
This week, everyone will be talking about Warby Parker going public via a direct listing, new designers at Paris Fashion Week and the premiere of BoF’s new television show.
Balenciaga and Fortnite Are a Match Made in the Metaverse
The collaboration spans virtual and physical clothes, as well as a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself.
Balenciaga and Fortnite Are a Match Made in the Metaverse
The collaboration spans virtual and physical clothes, as well as a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself.
Luxury’s Bond Street Shuffle
The arrival of brands like Celine and Balenciaga on New Bond Street points to subtle but significant shifts in the makeup of London’s epicentre of luxury shopping.
Luxury’s Bond Street Shuffle
The arrival of brands like Celine and Balenciaga on New Bond Street points to subtle but significant shifts in the makeup of London’s epicentre of luxury shopping.
Redefining Relevance at the Met Gala
Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.
Redefining Relevance at the Met Gala
Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.
How Concerned Should Fashion Be About Chinese Stagflation?
China’s producer price inflation has been impacting the cost of sourcing. Now, fashion brands are also bracing for broader economic pressures that may lead consumers to tighten their belts.
How Concerned Should Fashion Be About Chinese Stagflation?
China’s producer price inflation has been impacting the cost of sourcing. Now, fashion brands are also bracing for broader economic pressures that may lead consumers to tighten their belts.