Baja East

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Announcing Baja East, Walker Drawas, Zoe Communications and White House Black Market
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Baja East, Walker Drawas, Zoe Communications and White House Black Market
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Marc Jacobs Re-Issues Famous ‘Grunge’ Collection
The polarising, era-defining line, designed in 1992 for Perry Ellis, has been reproduced 26 years later.

Marc Jacobs Re-Issues Famous ‘Grunge’ Collection
The polarising, era-defining line, designed in 1992 for Perry Ellis, has been reproduced 26 years later.

How Sportswear Brand Fila Is Rebooting Itself
Fila, whose clunky '90s sneakers has been making a comeback, is attempting to shake its image as a bargain-bin sportswear label with a show at Milan Fashion Week.

How Sportswear Brand Fila Is Rebooting Itself
Fila, whose clunky '90s sneakers has been making a comeback, is attempting to shake its image as a bargain-bin sportswear label with a show at Milan Fashion Week.

Power Moves | Louis Vuitton Hires Francesca Amfitheatrof, Stuart Weitzman's New CEO
This week, Eraldo Poletto is appointed as chief executive of Stuart Weitzman, while Francesca Amfitheatrof joins Louis Vuitton as artistic director of watches and jewellery.

Power Moves | Louis Vuitton Hires Francesca Amfitheatrof, Stuart Weitzman's New CEO
This week, Eraldo Poletto is appointed as chief executive of Stuart Weitzman, while Francesca Amfitheatrof joins Louis Vuitton as artistic director of watches and jewellery.

John Targon's Fast Exit Complicates Marc Jacobs Reboot
The Baja East designer was hired to overhaul the lower-priced product, which once accounted for 80 percent of the brand's revenue.

John Targon's Fast Exit Complicates Marc Jacobs Reboot
The Baja East designer was hired to overhaul the lower-priced product, which once accounted for 80 percent of the brand's revenue.

The Cautionary Tale of H&M and Digital Disruption
The Swedish fast-fashion giant’s poor financial results reflect a range of woes — not least its failure to adapt to a digital world.

The Cautionary Tale of H&M and Digital Disruption
The Swedish fast-fashion giant’s poor financial results reflect a range of woes — not least its failure to adapt to a digital world.

Power Moves | Tatler's New Editor, Liberty Names CEO
This week, Tatler names Richard Dennen as Kate Reardon's successor, while department store Liberty London taps Adil Mehboob-Khan to helm the business.

Power Moves | Tatler's New Editor, Liberty Names CEO
This week, Tatler names Richard Dennen as Kate Reardon's successor, while department store Liberty London taps Adil Mehboob-Khan to helm the business.

Marc Jacobs Hires New Designer for Lower-Priced Product Push
LVMH has tapped Baja East's John Targon to lead the company's contemporary team. What does this mean for Marc Jacobs — the brand and the man?

Marc Jacobs Hires New Designer for Lower-Priced Product Push
LVMH has tapped Baja East's John Targon to lead the company's contemporary team. What does this mean for Marc Jacobs — the brand and the man?

Gossamer, a Media Brand for New Cannabis Culture
With its minimalist design and millennial POV, the venture is targeting a new generation of smokers with a ‘green lens’ on travel, food and culture.

Gossamer, a Media Brand for New Cannabis Culture
With its minimalist design and millennial POV, the venture is targeting a new generation of smokers with a ‘green lens’ on travel, food and culture.

Has Backstage Beauty Lost its Gloss?
Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?

Has Backstage Beauty Lost its Gloss?
Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?