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Why Are There So Many Luggage Brands?
Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.
Why Are There So Many Luggage Brands?
Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.
How the DTC Bust Could Play Out
Fashion and beauty start-up valuations appear to have stabilised after plunging last year, though it may be months or even years before many return to their old highs — if they ever do. But there are ways for emerging and established players to ride out the downturn.
How the DTC Bust Could Play Out
Fashion and beauty start-up valuations appear to have stabilised after plunging last year, though it may be months or even years before many return to their old highs — if they ever do. But there are ways for emerging and established players to ride out the downturn.
The Next Generation of Luggage Start-Ups
While Away won over millennials with its hard-shell suitcase, newcomers in the category are enticing Gen Z with colourful alternatives as tourism comes booming back.
The Next Generation of Luggage Start-Ups
While Away won over millennials with its hard-shell suitcase, newcomers in the category are enticing Gen Z with colourful alternatives as tourism comes booming back.
Female Founders Have Used Their #Girlboss Status to Build Brands. Behind the Scenes, It’s Complicated.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
Female Founders Have Used Their #Girlboss Status to Build Brands. Behind the Scenes, It’s Complicated.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
What Brands Can Learn From Away's PR Crisis
Away's muddled response to a critical article sparked a weeks-long scandal. Here's how brands can avoid making the same mistake.
What Brands Can Learn From Away's PR Crisis
Away's muddled response to a critical article sparked a weeks-long scandal. Here's how brands can avoid making the same mistake.
Power Moves | Stitch Fix Appoints President, Topshop CEO Exits
This week, Stitch Fix taps its president from Bain & Company, while Topshop’s CEO of two years steps down.
Power Moves | Stitch Fix Appoints President, Topshop CEO Exits
This week, Stitch Fix taps its president from Bain & Company, while Topshop’s CEO of two years steps down.
Away Appoints New CEO Amid Workplace Controversy
Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.
Away Appoints New CEO Amid Workplace Controversy
Lululemon COO Stuart Haselden will replace co-founder Steph Korey as the fast-growing luggage brand's new leader.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
Announcing Away, ESSEC Business School and John Varvatos
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Away, ESSEC Business School and John Varvatos
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.
Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.