Augustinus Bader
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How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
Augustinus Bader and the Celebrity Science Experiment
After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.
Augustinus Bader and the Celebrity Science Experiment
After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.
What’s Fuelling (and Threatening) Luxury Skincare’s Growth
Once considered one of luxury’s most resilient categories, top-priced skincare is on shaky ground as it faces slowing sales in key Asian markets and rising demand for medical aesthetics.
What’s Fuelling (and Threatening) Luxury Skincare’s Growth
Once considered one of luxury’s most resilient categories, top-priced skincare is on shaky ground as it faces slowing sales in key Asian markets and rising demand for medical aesthetics.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
How Consumers Are Driving a New Era of Self-Care
The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.
How Consumers Are Driving a New Era of Self-Care
The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.
Who Is Buying a $500 Moisturiser?
As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
Who Is Buying a $500 Moisturiser?
As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.