Audemars Piguet
From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry
High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?
From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry
High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?
Audemars Piguet Names Ilaria Resta as New CEO
The world’s second-biggest independent watch brand has named a veteran perfume and consumer-goods executive to lead its next chapter.
Audemars Piguet Names Ilaria Resta as New CEO
The world’s second-biggest independent watch brand has named a veteran perfume and consumer-goods executive to lead its next chapter.
How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand
The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.
How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand
The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.
Audemars Piguet: Preserving Scarcity at Any Cost
From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade’s biggest opportunities.
Audemars Piguet: Preserving Scarcity at Any Cost
From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade’s biggest opportunities.
Brands Invest Big in China’s Booming Watch Market
Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.
Brands Invest Big in China’s Booming Watch Market
Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.
The Future of Watches: A High Stakes DTC Shake-Up
$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.
The Future of Watches: A High Stakes DTC Shake-Up
$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.
The Future of Watches: The Pre-Owned Market Will Be Worth Up To $32 Billion
Watch brands must work hard to capitalise on the increasingly important second-hand market, while digital platforms will need to sharpen their business models.
The Future of Watches: The Pre-Owned Market Will Be Worth Up To $32 Billion
Watch brands must work hard to capitalise on the increasingly important second-hand market, while digital platforms will need to sharpen their business models.
Power Moves | Schiaparelli Announces Artistic Director, Audemars Piguet Names North America CEO
This week, Schiaparelli names Bertrand Guyon’s successor, while a former Berluti executive is appointed to lead the North America division of Audemars Piguet.
Power Moves | Schiaparelli Announces Artistic Director, Audemars Piguet Names North America CEO
This week, Schiaparelli names Bertrand Guyon’s successor, while a former Berluti executive is appointed to lead the North America division of Audemars Piguet.
Swiss Watchmakers Say Slowing Growth in China Won't Hurt Sales
Swiss watchmakers are confident they can grow sales this year even in the face of a cooling Chinese economy thanks to strengthening demand elsewhere, executives told Reuters at an industry fair on Thursday.
Swiss Watchmakers Say Slowing Growth in China Won't Hurt Sales
Swiss watchmakers are confident they can grow sales this year even in the face of a cooling Chinese economy thanks to strengthening demand elsewhere, executives told Reuters at an industry fair on Thursday.
Unicorn Deals Fail to Ignite the Market
Despite continuing signs of growth and the announcement of landmark deals, the Savigny Luxury Index was flat this month.
Unicorn Deals Fail to Ignite the Market
Despite continuing signs of growth and the announcement of landmark deals, the Savigny Luxury Index was flat this month.