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Audemars Piguet

Luxury

Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates

'Big Four' watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said. But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.

Luxury

Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates

'Big Four' watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said. But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.


Retail

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.

Retail

Is the Luxury Watch Market Turning a Corner?

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.


Luxury

Why Fashion Needs the Art World More Than Ever

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.

Luxury

Why Fashion Needs the Art World More Than Ever

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.


Luxury

Audemars Piguet’s New CEO Could ‘Stop Growth’ to Focus on Desirability and Independence

The Big Four watchmaker will slow or even suspend production increases as new leader Ilaria Resta works to ‘solidify the company.’

Luxury

Audemars Piguet’s New CEO Could ‘Stop Growth’ to Focus on Desirability and Independence

The Big Four watchmaker will slow or even suspend production increases as new leader Ilaria Resta works to ‘solidify the company.’


Marketing

The Year Ahead: The Alluring New Face of Influencer Marketing

From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.

Marketing

The Year Ahead: The Alluring New Face of Influencer Marketing

From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.


Luxury

Exclusive: Audemars Piguet’s Maverick CEO Gets the Last Word

François-Henry Bennahmias faced down doubters as he leveraged popular culture to transform Audemars Piguet’s business. Ahead of his departure from the now-$2.6 billion brand next week, Bennahmias revisits his triumphs and setbacks, and hints at his start-up ambitions.

Luxury

Exclusive: Audemars Piguet’s Maverick CEO Gets the Last Word

François-Henry Bennahmias faced down doubters as he leveraged popular culture to transform Audemars Piguet’s business. Ahead of his departure from the now-$2.6 billion brand next week, Bennahmias revisits his triumphs and setbacks, and hints at his start-up ambitions.


Marketing

Gstaad Guy: Inside the Niche Social Media World of the 1%

For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.

Marketing

Gstaad Guy: Inside the Niche Social Media World of the 1%

For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.


Luxury

Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.

Luxury

Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.


Direct-to-Consumer

The DTC Watch Brands With Luxury Ambitions

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.

Direct-to-Consumer

The DTC Watch Brands With Luxury Ambitions

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.


Luxury

Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales

Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.

Luxury

Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales

Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.