Athleta
Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.
The Next Wave of Activewear Players
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
The Next Wave of Activewear Players
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
Sportswear Is Officially Too Popular for Haute Couture to Ignore
Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.
Sportswear Is Officially Too Popular for Haute Couture to Ignore
Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.
The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.
The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.
Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.
Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.
Inside the Fitness Boutique That Sells $300 Yoga Pants
While there are some high-end online activewear shops, such as Carbon 38 and Net-a-Sporter, few have dared to venture into the world of boutiques.
Inside the Fitness Boutique That Sells $300 Yoga Pants
While there are some high-end online activewear shops, such as Carbon 38 and Net-a-Sporter, few have dared to venture into the world of boutiques.
Yoga Wars: Start-up Yogasmoga Shakes Up Activewear Market
In a little more than two years, Yogasmoga has made a case for itself as Lululemon 2.0. The company shares many attributes with the latest crop of nascent e-commerce darlings: a slick and colour-saturated web store, high-end US manufacturing, and opulent products with price points in the sweet spot between the Gap and Prada.
Yoga Wars: Start-up Yogasmoga Shakes Up Activewear Market
In a little more than two years, Yogasmoga has made a case for itself as Lululemon 2.0. The company shares many attributes with the latest crop of nascent e-commerce darlings: a slick and colour-saturated web store, high-end US manufacturing, and opulent products with price points in the sweet spot between the Gap and Prada.
Old Navy Hopes Athletic Clothes Will Be Its Next Big Thing
Like its other offerings, Old Navy's going for mass appeal with its performance items, instead of the exclusivity of Lululemon or the hard-core athletic appeal of Under Armour.
Old Navy Hopes Athletic Clothes Will Be Its Next Big Thing
Like its other offerings, Old Navy's going for mass appeal with its performance items, instead of the exclusivity of Lululemon or the hard-core athletic appeal of Under Armour.
The Consignment Store That Chooses Old Navy Over Tommy Hilfiger
The largest online consignment store in the U.S. is stockpiling clothes that were never that costly to begin with: ThredUp says some of its most popular brands are H&M, Forever 21, and Old Navy.
The Consignment Store That Chooses Old Navy Over Tommy Hilfiger
The largest online consignment store in the U.S. is stockpiling clothes that were never that costly to begin with: ThredUp says some of its most popular brands are H&M, Forever 21, and Old Navy.
Rebekka Bay Exits Gap
Rebekka Bay has left her position as executive vice president and creative director of the long-ailing American brand Gap.
Rebekka Bay Exits Gap
Rebekka Bay has left her position as executive vice president and creative director of the long-ailing American brand Gap.
Art Peck, Incoming Chief Executive Officer, Gap Inc.
BoF speaks to Art Peck, incoming chief executive of Gap Inc., to discuss his imminent take over from Glenn Murphy in a market being reshaped by digital technology and fast-fashion competitors.
Art Peck, Incoming Chief Executive Officer, Gap Inc.
BoF speaks to Art Peck, incoming chief executive of Gap Inc., to discuss his imminent take over from Glenn Murphy in a market being reshaped by digital technology and fast-fashion competitors.