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Athleta

Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.

Athleta
Retail

Why Fashion M&A Is Hard to Pull Off

Abercrombie & Fitch became the latest to demonstrate this on Monday, ending talks about a potential sale after failing to agree terms with potential suitors.

Retail

Why Fashion M&A Is Hard to Pull Off

Abercrombie & Fitch became the latest to demonstrate this on Monday, ending talks about a potential sale after failing to agree terms with potential suitors.


Retail

Outlook for Mall Retail Worsens as Shoppers Find Inspiration Online

Shoppers aren't just showrooming at stores and then buying the same items online if they can find better prices — it's a more significant separation from the mall.

Retail

Outlook for Mall Retail Worsens as Shoppers Find Inspiration Online

Shoppers aren't just showrooming at stores and then buying the same items online if they can find better prices — it's a more significant separation from the mall.


Retail

J.Crew, Gap, Abercrombie & Fitch: The Trouble With America’s Most Beloved Mall Brands

US specialty apparel retailers are running out of time to adapt before they die in a landscape dominated by price-conscious shoppers and fast fashion’s smarter supply chains.

Retail

J.Crew, Gap, Abercrombie & Fitch: The Trouble With America’s Most Beloved Mall Brands

US specialty apparel retailers are running out of time to adapt before they die in a landscape dominated by price-conscious shoppers and fast fashion’s smarter supply chains.


Retail

Can Tory Burch Build Another Billion-Dollar Brand?

The designer has large-scale ambitions for Tory Sport, her Royal Tenenbaums-inspired activewear line.

Retail

Can Tory Burch Build Another Billion-Dollar Brand?

The designer has large-scale ambitions for Tory Sport, her Royal Tenenbaums-inspired activewear line.


Workplace & Talent

Announcing Style.com, Olivia Von Halle

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

Announcing Style.com, Olivia Von Halle

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


Retail

Gap Shoppers Don't Want to 'Dress Normal'

Shoppers want to stand out, spelling trouble for the $16 billion clothing giant.

Retail

Gap Shoppers Don't Want to 'Dress Normal'

Shoppers want to stand out, spelling trouble for the $16 billion clothing giant.


Workplace & Talent

Announcing Ellery, Axel Arigato, Mink Mgmt

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

Announcing Ellery, Axel Arigato, Mink Mgmt

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


Workplace & Talent

Announcing Gap Inc, Kat Maconie and Domus Academy

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

Announcing Gap Inc, Kat Maconie and Domus Academy

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


News & Analysis

The Childrenswear Market Comes of Age

Growth in childrenswear has overtaken that of both menswear and womenswear.

News & Analysis

The Childrenswear Market Comes of Age

Growth in childrenswear has overtaken that of both menswear and womenswear.


Retail

Gap to Close 75 Old Navy, Banana Republic Stores Outside North America

Gap Inc said it would shut 75 Old Navy and Banana Republic stores overseas markets, as the struggling apparel retailer focuses on its North American market to revive its fortunes.

Retail

Gap to Close 75 Old Navy, Banana Republic Stores Outside North America

Gap Inc said it would shut 75 Old Navy and Banana Republic stores overseas markets, as the struggling apparel retailer focuses on its North American market to revive its fortunes.