Athleta
Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.


Why Fashion M&A Is Hard to Pull Off
Abercrombie & Fitch became the latest to demonstrate this on Monday, ending talks about a potential sale after failing to agree terms with potential suitors.

Why Fashion M&A Is Hard to Pull Off
Abercrombie & Fitch became the latest to demonstrate this on Monday, ending talks about a potential sale after failing to agree terms with potential suitors.

Outlook for Mall Retail Worsens as Shoppers Find Inspiration Online
Shoppers aren't just showrooming at stores and then buying the same items online if they can find better prices — it's a more significant separation from the mall.

Outlook for Mall Retail Worsens as Shoppers Find Inspiration Online
Shoppers aren't just showrooming at stores and then buying the same items online if they can find better prices — it's a more significant separation from the mall.

J.Crew, Gap, Abercrombie & Fitch: The Trouble With America’s Most Beloved Mall Brands
US specialty apparel retailers are running out of time to adapt before they die in a landscape dominated by price-conscious shoppers and fast fashion’s smarter supply chains.

J.Crew, Gap, Abercrombie & Fitch: The Trouble With America’s Most Beloved Mall Brands
US specialty apparel retailers are running out of time to adapt before they die in a landscape dominated by price-conscious shoppers and fast fashion’s smarter supply chains.

Can Tory Burch Build Another Billion-Dollar Brand?
The designer has large-scale ambitions for Tory Sport, her Royal Tenenbaums-inspired activewear line.

Can Tory Burch Build Another Billion-Dollar Brand?
The designer has large-scale ambitions for Tory Sport, her Royal Tenenbaums-inspired activewear line.

Announcing Style.com, Olivia Von Halle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Style.com, Olivia Von Halle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Gap Shoppers Don't Want to 'Dress Normal'
Shoppers want to stand out, spelling trouble for the $16 billion clothing giant.

Gap Shoppers Don't Want to 'Dress Normal'
Shoppers want to stand out, spelling trouble for the $16 billion clothing giant.

Announcing Ellery, Axel Arigato, Mink Mgmt
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Ellery, Axel Arigato, Mink Mgmt
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Gap Inc, Kat Maconie and Domus Academy
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Gap Inc, Kat Maconie and Domus Academy
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

The Childrenswear Market Comes of Age
Growth in childrenswear has overtaken that of both menswear and womenswear.

The Childrenswear Market Comes of Age
Growth in childrenswear has overtaken that of both menswear and womenswear.

Gap to Close 75 Old Navy, Banana Republic Stores Outside North America
Gap Inc said it would shut 75 Old Navy and Banana Republic stores overseas markets, as the struggling apparel retailer focuses on its North American market to revive its fortunes.

Gap to Close 75 Old Navy, Banana Republic Stores Outside North America
Gap Inc said it would shut 75 Old Navy and Banana Republic stores overseas markets, as the struggling apparel retailer focuses on its North American market to revive its fortunes.