Athleta
Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.
The Gucci-Gap Divide: How Luxury Is Winning the Race for Millennial Spend
Luxury labels like Gucci and Balenciaga — whose $1,300 'T-Shirt Shirt' spawned countless memes this week — are pulling away from the pack. When was the last time a Gap t-shirt generated that kind of traction on Instagram?
The Gucci-Gap Divide: How Luxury Is Winning the Race for Millennial Spend
Luxury labels like Gucci and Balenciaga — whose $1,300 'T-Shirt Shirt' spawned countless memes this week — are pulling away from the pack. When was the last time a Gap t-shirt generated that kind of traction on Instagram?
Sorry, But Athleisure Is Not Dead
Growth in activewear may be slowing, but significant opportunity remains at the intersection of fashion and fitness — whatever people say about the term athleisure.
Sorry, But Athleisure Is Not Dead
Growth in activewear may be slowing, but significant opportunity remains at the intersection of fashion and fitness — whatever people say about the term athleisure.
The Top 10 M&A Targets in Activewear
Emerging activewear brands are on the rise as consumers look beyond ubiquitous sportswear giants. BoF identifies the top acquisition targets in the space.
The Top 10 M&A Targets in Activewear
Emerging activewear brands are on the rise as consumers look beyond ubiquitous sportswear giants. BoF identifies the top acquisition targets in the space.
Announcing Gap Inc. as a New Partner on BoF Careers
BoF welcomes Gap Inc. and its brands Gap, Banana Republic, Old Navy, Athleta and Intermix to BoF Careers, the global marketplace for fashion talent.
Announcing Gap Inc. as a New Partner on BoF Careers
BoF welcomes Gap Inc. and its brands Gap, Banana Republic, Old Navy, Athleta and Intermix to BoF Careers, the global marketplace for fashion talent.
Op-Ed | What Gap and J. Crew Can Learn From the Grocery Aisle
The giants of the packaged-food sector are adding new concepts to their stables to adapt to today's shoppers — and specialty apparel chains could benefit from the same approach.
Op-Ed | What Gap and J. Crew Can Learn From the Grocery Aisle
The giants of the packaged-food sector are adding new concepts to their stables to adapt to today's shoppers — and specialty apparel chains could benefit from the same approach.
SoulCycle Partners With Public School
SoulCycle’s latest retail collaboration, a line of high-end workout clothing designed in tandem with streetwear brand Public School, was unveiled during a SoulCycle class that doubled as fashion show.
SoulCycle Partners With Public School
SoulCycle’s latest retail collaboration, a line of high-end workout clothing designed in tandem with streetwear brand Public School, was unveiled during a SoulCycle class that doubled as fashion show.
Gap’s Old Navy Boosts Hopes for Turnaround
Gap Inc posted third-quarter earnings that topped analysts’ estimates as comparable sales grew at both the flagship brand — the first time in 15 quarters — and value-focused Old Navy.
Gap’s Old Navy Boosts Hopes for Turnaround
Gap Inc posted third-quarter earnings that topped analysts’ estimates as comparable sales grew at both the flagship brand — the first time in 15 quarters — and value-focused Old Navy.
Gap CEO Is 'Drawing Line in Sand' With Shift to Old Navy
The idea is to focus on the areas with the most potential for fuelling growth — rather than having unrealistic expectations for the older divisions.
Gap CEO Is 'Drawing Line in Sand' With Shift to Old Navy
The idea is to focus on the areas with the most potential for fuelling growth — rather than having unrealistic expectations for the older divisions.
J.Crew’s ‘Fast Fashion’ Pivot
The era of the ‘merchant prince’ is giving way to a new reality where technology-driven supply chains are as important as design. Can J.Crew adapt?
J.Crew’s ‘Fast Fashion’ Pivot
The era of the ‘merchant prince’ is giving way to a new reality where technology-driven supply chains are as important as design. Can J.Crew adapt?
Gap Inc. Shifts Focus Towards Old Navy and Athleta
The company will close 200 Gap and Banana Republic stores in the next three years and open 270 Old Navy and Athleta stores during the same period.
Gap Inc. Shifts Focus Towards Old Navy and Athleta
The company will close 200 Gap and Banana Republic stores in the next three years and open 270 Old Navy and Athleta stores during the same period.