Athleta
Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.


The New Normal: A Darwinian Shakeout Will Create Fresh Opportunities
The crisis will shake out the weak, embolden the strong and accelerate the decline of those that were already struggling before the pandemic, compelling companies to evaluate divestment and acquisition opportunities and capture whitespaces that emerge from the reshuffle, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

The New Normal: A Darwinian Shakeout Will Create Fresh Opportunities
The crisis will shake out the weak, embolden the strong and accelerate the decline of those that were already struggling before the pandemic, compelling companies to evaluate divestment and acquisition opportunities and capture whitespaces that emerge from the reshuffle, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

Power Moves | Allbirds Adds to Board of Directors, LVMH-Owned Moynat Appoints CEO
This week, Allbirds appoints an Old Navy executive to its board, while LVMH brand Moynat brings in a new CEO from stablemate Sephora.

Power Moves | Allbirds Adds to Board of Directors, LVMH-Owned Moynat Appoints CEO
This week, Allbirds appoints an Old Navy executive to its board, while LVMH brand Moynat brings in a new CEO from stablemate Sephora.

How US Apparel Retailers Can Try to Bounce Back in 2020
According to analysts, these will be the most important trends for apparel retailers and department stores to follow next year.

How US Apparel Retailers Can Try to Bounce Back in 2020
According to analysts, these will be the most important trends for apparel retailers and department stores to follow next year.

Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?

Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?

Gap Inc. Enters a New Era. Will It Be Better Than the Last One?
This week, everyone will be talking about Gap Inc.'s first earnings since the departure of CEO Art Peck, a potential thaw in US-China trade tensions and BoF's annual VOICES conference. Get your BoF Professional Cheat Sheet.

Gap Inc. Enters a New Era. Will It Be Better Than the Last One?
This week, everyone will be talking about Gap Inc.'s first earnings since the departure of CEO Art Peck, a potential thaw in US-China trade tensions and BoF's annual VOICES conference. Get your BoF Professional Cheat Sheet.

Gap Inc. Chief Executive Art Peck Exits
Robert J. Fisher, Gap Inc.'s non-executive chairman of the board, will replace Peck as interim CEO and president.

Gap Inc. Chief Executive Art Peck Exits
Robert J. Fisher, Gap Inc.'s non-executive chairman of the board, will replace Peck as interim CEO and president.

Power Moves | Moda Operandi Appoints CTO, Burberry Adds to Board of Directors
This week, Moda Operandi taps Walmart for chief technology officer, while Burberry adds former BET Networks CEO Debra Lee to its board.

Power Moves | Moda Operandi Appoints CTO, Burberry Adds to Board of Directors
This week, Moda Operandi taps Walmart for chief technology officer, while Burberry adds former BET Networks CEO Debra Lee to its board.

Banana Republic Looks to Skin Tone and Size Inclusivity for Turnaround
The preppy clothing chain, which has posted three straight quarters of declining same-store sales, is under increasing pressure to reinvent itself as Gap prepares to split from Old Navy.

Banana Republic Looks to Skin Tone and Size Inclusivity for Turnaround
The preppy clothing chain, which has posted three straight quarters of declining same-store sales, is under increasing pressure to reinvent itself as Gap prepares to split from Old Navy.

Outdoor Voices Says 'The Exercise Dress' Is a Hit. But Is it Enough?
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.

Outdoor Voices Says 'The Exercise Dress' Is a Hit. But Is it Enough?
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.

Power Moves | Polimoda Names Head of Fashion Design, Victoria Beckham Appoints CFO
This week, Polimoda names former Ferragamo Creative Director Massimiliano Giornetti head of fashion design, while Victoria Beckham announces an executive appointment.

Power Moves | Polimoda Names Head of Fashion Design, Victoria Beckham Appoints CFO
This week, Polimoda names former Ferragamo Creative Director Massimiliano Giornetti head of fashion design, while Victoria Beckham announces an executive appointment.