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A New Era of Fashion-Carmaker Collaborations
From Rimowa’s new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers.

A New Era of Fashion-Carmaker Collaborations
From Rimowa’s new tie-up with Porsche to Mercedes teaming up with Palace, a new wave of fashion-carmaker partnerships is targeting a younger generation of aspirational consumers.