Asics
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
Nike Won All-Star Weekend
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Nike Won All-Star Weekend
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
The Sneaker of the Year 2025 | The Debrief
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
The Sneaker of the Year 2025 | The Debrief
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
How I Became… ASICS SportStyle’s PR & Collaborations Lead
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
How I Became… ASICS SportStyle’s PR & Collaborations Lead
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.
‘Sportstyle’ Footwear Is Taking Over the Sneaker Resale Market
Brands like Asics, Hoka and Salomon have by some measures elbowed out basketball shoes as the secondhand market’s hottest sneakers.
‘Sportstyle’ Footwear Is Taking Over the Sneaker Resale Market
Brands like Asics, Hoka and Salomon have by some measures elbowed out basketball shoes as the secondhand market’s hottest sneakers.
Here Comes the Gorpcore Backlash
Designers say fashion’s obsession with technical outerwear like hiking boots and cargo vests may have peaked. Noah’s Brendon Babenzien is the latest to abandon the trend in an upcoming collaboration with Puma.
Here Comes the Gorpcore Backlash
Designers say fashion’s obsession with technical outerwear like hiking boots and cargo vests may have peaked. Noah’s Brendon Babenzien is the latest to abandon the trend in an upcoming collaboration with Puma.
Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov
The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.
Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov
The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.
The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.