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Latest News & Analysis
Marketing

Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet

Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.

Marketing

Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet

Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.


Marketing

From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze

As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.

Marketing

From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze

As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.


Retail

How Fashion Is Cashing in on the 2022 Wedding Boom

Fashion brands are anticipating a surge in demand for wedding garb, and are responding in kind.

Retail

How Fashion Is Cashing in on the 2022 Wedding Boom

Fashion brands are anticipating a surge in demand for wedding garb, and are responding in kind.


Retail

Case Study | How to Build a Customer-Centric Brand

For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.

Retail

Case Study | How to Build a Customer-Centric Brand

For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.


Marketing

Fixing the Whitewashed Influencer Economy

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.

Marketing

Fixing the Whitewashed Influencer Economy

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.


News & Analysis

Power Moves | Schiaparelli Announces Artistic Director, Audemars Piguet Names North America CEO

This week, Schiaparelli names Bertrand Guyon’s successor, while a former Berluti executive is appointed to lead the North America division of Audemars Piguet.

News & Analysis

Power Moves | Schiaparelli Announces Artistic Director, Audemars Piguet Names North America CEO

This week, Schiaparelli names Bertrand Guyon’s successor, while a former Berluti executive is appointed to lead the North America division of Audemars Piguet.


News & Analysis

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.

News & Analysis

What the Return of the Cargo Pant Reveals About Consumer Psychology

Why the polarising style is trending at every segment of the spending spectrum.


News & Analysis

Power Moves | French Couture Federation Reelects President, Snap Nominates Director

This week, the Fédération de la Haute Couture et de la Mode reelects Ralph Toledano as president, while Snap nominates Glossier's Poppy Thorpe as director.

News & Analysis

Power Moves | French Couture Federation Reelects President, Snap Nominates Director

This week, the Fédération de la Haute Couture et de la Mode reelects Ralph Toledano as president, while Snap nominates Glossier's Poppy Thorpe as director.


Retail

Will Anthropologie Win Where Traditional Department Stores Have Failed?

URBN-owned Anthropologie is taking its experiential retail concept to the next level, integrating dining, beauty and home goods within 30,000-square-foot superstores.  

Retail

Will Anthropologie Win Where Traditional Department Stores Have Failed?

URBN-owned Anthropologie is taking its experiential retail concept to the next level, integrating dining, beauty and home goods within 30,000-square-foot superstores.  


Retail

High Street Retailers Step Up to the Altar

With off-the-rack gowns at competitive prices, retailers like Asos are targeting brides-to-be who are spending less on the dress.

Retail

High Street Retailers Step Up to the Altar

With off-the-rack gowns at competitive prices, retailers like Asos are targeting brides-to-be who are spending less on the dress.