Ami
Women Are Key to Growth in the Menswear Market
As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.
Women Are Key to Growth in the Menswear Market
As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.
Parisian Americana at Ami
Thanks to Dickies-style cargo shorts, acidic Hawaiian prints and boxy bowling shirts, Matiussi's younger, street-wise customer will be satiated next summer — whether he sees le Parisien in them or not.
Parisian Americana at Ami
Thanks to Dickies-style cargo shorts, acidic Hawaiian prints and boxy bowling shirts, Matiussi's younger, street-wise customer will be satiated next summer — whether he sees le Parisien in them or not.
Ami’s Parisian Nonchalance
The satin trenchcoats, checked suits and printed k-ways presented looked like Sunday best leisurewear: normal, but somehow special.
Ami’s Parisian Nonchalance
The satin trenchcoats, checked suits and printed k-ways presented looked like Sunday best leisurewear: normal, but somehow special.
Tribes, Melancholy and Singularity
The gang mentality, undone melancholy and the power of a single idea were on display at the Paris men's shows.
Tribes, Melancholy and Singularity
The gang mentality, undone melancholy and the power of a single idea were on display at the Paris men's shows.
Why You Shouldn’t Launch a Label Straight Out of School
Fashion designers, investors, headhunters, editors and analysts make the case for getting work experience at an established brand before launching your own.
Why You Shouldn’t Launch a Label Straight Out of School
Fashion designers, investors, headhunters, editors and analysts make the case for getting work experience at an established brand before launching your own.
Narrative and Neorealism
In today’s “société du spectacle,” fashion shows increasingly resemble brutally concise theatre, sampling everything from war to the cult of the derelict.
Narrative and Neorealism
In today’s “société du spectacle,” fashion shows increasingly resemble brutally concise theatre, sampling everything from war to the cult of the derelict.
The Mattiussi Method
With loose volumes and tactile damier intarsia, there were plenty of covetable items in the Ami collection.
The Mattiussi Method
With loose volumes and tactile damier intarsia, there were plenty of covetable items in the Ami collection.
Igniting Demand in Paris
From Kenzo and Ami to Balmain and Hermès, labels cooked up menswear recipes for fans and followers.
Igniting Demand in Paris
From Kenzo and Ami to Balmain and Hermès, labels cooked up menswear recipes for fans and followers.
Week in Review | Young London Creatives, Ami's Alexandre Mattiussi, Fabien Baron, Prada's Magic, Inside India
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
Week in Review | Young London Creatives, Ami's Alexandre Mattiussi, Fabien Baron, Prada's Magic, Inside India
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
How Alexandre Mattiussi Found His Formula
Conceived as a 'brand for friends' with a winning pricing formula, Alexandre Mattiussi's affordable luxury label, Ami, is on the rise. BoF investigates.
How Alexandre Mattiussi Found His Formula
Conceived as a 'brand for friends' with a winning pricing formula, Alexandre Mattiussi's affordable luxury label, Ami, is on the rise. BoF investigates.