American Eagle

How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

American Eagle Posts Smaller Than Expected Loss as Loungewear Demand Surges
The US-based retailer's total revenue fell 15 percent to $883.5 million in the three months ended August 1, beating expectations of $847.8 million.

American Eagle Posts Smaller Than Expected Loss as Loungewear Demand Surges
The US-based retailer's total revenue fell 15 percent to $883.5 million in the three months ended August 1, beating expectations of $847.8 million.

How the Pandemic Boosted 'Buy Now Pay Later'
Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.

How the Pandemic Boosted 'Buy Now Pay Later'
Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.

Power Moves | Lululemon CFO Exits, American Eagle Appoints CFO
This week, Patrick Guido steps down as Lululemon’s CFO of two years, while American Eagle hires a new CFO from within.

Power Moves | Lululemon CFO Exits, American Eagle Appoints CFO
This week, Patrick Guido steps down as Lululemon’s CFO of two years, while American Eagle hires a new CFO from within.