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American Eagle

Marketing

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?

Marketing

How to Sell to College Students When Campus Is Closed

Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?


Retail

American Eagle Posts Smaller Than Expected Loss as Loungewear Demand Surges

The US-based retailer's total revenue fell 15 percent to $883.5 million in the three months ended August 1, beating expectations of $847.8 million.

Retail

American Eagle Posts Smaller Than Expected Loss as Loungewear Demand Surges

The US-based retailer's total revenue fell 15 percent to $883.5 million in the three months ended August 1, beating expectations of $847.8 million.


Technology

How the Pandemic Boosted 'Buy Now Pay Later'

Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.

Technology

How the Pandemic Boosted 'Buy Now Pay Later'

Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.


Workplace & Talent

Power Moves | Lululemon CFO Exits, American Eagle Appoints CFO

This week, Patrick Guido steps down as Lululemon’s CFO of two years, while American Eagle hires a new CFO from within.

Workplace & Talent

Power Moves | Lululemon CFO Exits, American Eagle Appoints CFO

This week, Patrick Guido steps down as Lululemon’s CFO of two years, while American Eagle hires a new CFO from within.