Amazon
How to Win in Retail: Less Science, More Art
After two decades of investing in the science of retail, it’s time for the industry to better balance technology solutions with a deeper understanding of art, writes Doug Stephens.
How to Win in Retail: Less Science, More Art
After two decades of investing in the science of retail, it’s time for the industry to better balance technology solutions with a deeper understanding of art, writes Doug Stephens.
The Unassuming T-Shirt Brand Trying to Break the DTC Curse
True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.
The Unassuming T-Shirt Brand Trying to Break the DTC Curse
True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.
Amazon Prime Day Isn’t the Only Game in Town Anymore
The e-commerce giant’s rivals are planning their own sales events, while Shein and Temu are luring consumers with the promise of year-round discounts. That, plus what else to watch for in the week ahead.
Amazon Prime Day Isn’t the Only Game in Town Anymore
The e-commerce giant’s rivals are planning their own sales events, while Shein and Temu are luring consumers with the promise of year-round discounts. That, plus what else to watch for in the week ahead.
TikTok Rivals Amazon With $20 Billion Shopping Pilot
The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.
TikTok Rivals Amazon With $20 Billion Shopping Pilot
The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
Unpacking the Amazon Ads Opportunity for Fashion
BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.
Unpacking the Amazon Ads Opportunity for Fashion
BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.
Why Consumers Are Going to Pay for the Online Return Mess
The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.
Why Consumers Are Going to Pay for the Online Return Mess
The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.
Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.
Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.
Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore
This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.
Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore
This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.