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Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Saks’ Downfall Is a Make-or-Break Moment for Macy’s
Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.
Saks’ Downfall Is a Make-or-Break Moment for Macy’s
Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.
Saks Global Files for Bankruptcy After Monthslong Hunt for Cash
The Chapter 11 filing comes just over a year after the retailer acquired Neiman Marcus and Bergdorf Goodman. The combined company struggled almost from the start amid sinking sales and fraught relations with vendors and creditors.
Saks Global Files for Bankruptcy After Monthslong Hunt for Cash
The Chapter 11 filing comes just over a year after the retailer acquired Neiman Marcus and Bergdorf Goodman. The combined company struggled almost from the start amid sinking sales and fraught relations with vendors and creditors.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
How Salt & Stone Made Fancy Deodorant Into a $140 Million Business
With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.
How Salt & Stone Made Fancy Deodorant Into a $140 Million Business
With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.
Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.
Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.
Inside Amazon’s Strategic Expansion Into Luxury Fashion and Beauty
Jenny Freshwater, vice president of fashion and fitness at Amazon, discusses the company’s strategic offering for luxury businesses and how it collaborates with brands to strengthen their broader retail strategies and presence in its stores.
Inside Amazon’s Strategic Expansion Into Luxury Fashion and Beauty
Jenny Freshwater, vice president of fashion and fitness at Amazon, discusses the company’s strategic offering for luxury businesses and how it collaborates with brands to strengthen their broader retail strategies and presence in its stores.
Amazon to Pay $2.5 Billion to Settle FTC Lawsuit Over Prime ‘Subscription Traps’
The e-commerce giant is also facing a separate case brought by the FTC that the company built and maintained an illegal monopoly.
Amazon to Pay $2.5 Billion to Settle FTC Lawsuit Over Prime ‘Subscription Traps’
The e-commerce giant is also facing a separate case brought by the FTC that the company built and maintained an illegal monopoly.