Altuzarra
How I Became… Director of Marketing and Communications at Altuzarra
From Sydney to New York, Jodie Chan moved across the globe and attended three universities in pursuit of her dream job. Here, she shares her career advice.
How I Became… Director of Marketing and Communications at Altuzarra
From Sydney to New York, Jodie Chan moved across the globe and attended three universities in pursuit of her dream job. Here, she shares her career advice.
Altuzarra's Steamy Summer Love
The collection was less a reflection of the designer's chic urban signature and more louche summer languor, but that felt just as true.
Altuzarra's Steamy Summer Love
The collection was less a reflection of the designer's chic urban signature and more louche summer languor, but that felt just as true.
Unraveling the Plus-Size Problem
While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?
Unraveling the Plus-Size Problem
While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?
Proenza Schouler and Rodarte Return to New York Fashion Week
Having departed to Paris Couture Week three seasons ago, the brands rejoin New York royalty including Marc Jacobs, Tory Burch and Ralph Lauren.
Proenza Schouler and Rodarte Return to New York Fashion Week
Having departed to Paris Couture Week three seasons ago, the brands rejoin New York royalty including Marc Jacobs, Tory Burch and Ralph Lauren.
What’s Ailing America’s Fashion Darlings?
Once popular American labels are struggling to adapt to a perfect storm of shifting consumer tastes, failing department stores and the rise of direct-to-consumer.
What’s Ailing America’s Fashion Darlings?
Once popular American labels are struggling to adapt to a perfect storm of shifting consumer tastes, failing department stores and the rise of direct-to-consumer.
Stormy Trade Talks Take the Wind Out of Luxury’s Sails
The SLI was left reeling with a 4 percent loss as Trump rattled the cage with Europe this month, while family ownership was reaffirmed by some of the industry's leaders.
Stormy Trade Talks Take the Wind Out of Luxury’s Sails
The SLI was left reeling with a 4 percent loss as Trump rattled the cage with Europe this month, while family ownership was reaffirmed by some of the industry's leaders.
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
The Evolution of the Influencer Economy
Influencers and marketers weighed in on what works and what doesn’t in the booming market for social media sponsorships. Product placement alone doesn’t cut it anymore.
The Evolution of the Influencer Economy
Influencers and marketers weighed in on what works and what doesn’t in the booming market for social media sponsorships. Product placement alone doesn’t cut it anymore.
How to Make Your Brand Size Inclusive
Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.
How to Make Your Brand Size Inclusive
Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.
6 Tips for Taking Your Brand Direct-to-Consumer
A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.
6 Tips for Taking Your Brand Direct-to-Consumer
A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.