ALO Yoga
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Alo Yoga Is Coming for Your Spa Day
After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.

Alo Yoga Is Coming for Your Spa Day
After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.

Why Everyone Suddenly Wants to Sell You a Handbag
As luxury brands stumble, new entrants ranging from Alo Yoga to Nili Lotan to Old Navy are launching their first bag collections. Is there room in the market for all of them?

Why Everyone Suddenly Wants to Sell You a Handbag
As luxury brands stumble, new entrants ranging from Alo Yoga to Nili Lotan to Old Navy are launching their first bag collections. Is there room in the market for all of them?

Millennial Yoga Guru Sues Alo For Age Discrimination
One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.

Millennial Yoga Guru Sues Alo For Age Discrimination
One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.

Alo Yoga Opens Regent Street Flagship
The athleisure brand is opening its second — and largest — store in the UK, the first of three planned openings in the country this year.

Alo Yoga Opens Regent Street Flagship
The athleisure brand is opening its second — and largest — store in the UK, the first of three planned openings in the country this year.

Lululemon Is at a Crossroads
When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.

Lululemon Is at a Crossroads
When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.

What a Fashion Company Is Worth Today
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

What a Fashion Company Is Worth Today
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

Are Sky-High Valuations Back in Fashion?
The fundraising landscape is still generally conservative, but companies like Alo Yoga are reportedly seeking multi-billion dollar valuations.

Are Sky-High Valuations Back in Fashion?
The fundraising landscape is still generally conservative, but companies like Alo Yoga are reportedly seeking multi-billion dollar valuations.

Is There Room for Another Activewear Giant?
A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

Is There Room for Another Activewear Giant?
A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

Why Fashion Hasn’t Given Up on Crypto
Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.

Why Fashion Hasn’t Given Up on Crypto
Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.

How Alo Yoga Plans to Pay Its Employees in Crypto
Alo Yoga, a yoga-wear and accessories brand, is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too.

How Alo Yoga Plans to Pay Its Employees in Crypto
Alo Yoga, a yoga-wear and accessories brand, is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too.