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Can Brands Still Make the Case for Sustainable Fashion?
In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.

Can Brands Still Make the Case for Sustainable Fashion?
In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.

Fashion’s Most Anticipated M&A Hot Spots in 2025
As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.

Fashion’s Most Anticipated M&A Hot Spots in 2025
As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.

What a Fashion Company Is Worth Today
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

What a Fashion Company Is Worth Today
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

Owen Eastwood and Tim Brown on Building High Performing Teams | The BoF Podcast
The performance coach and Allbirds’ co-founder discuss the transformative power of togetherness in fostering a culture of excellence.

Owen Eastwood and Tim Brown on Building High Performing Teams | The BoF Podcast
The performance coach and Allbirds’ co-founder discuss the transformative power of togetherness in fostering a culture of excellence.

Can Allbirds Survive Its Own Turnaround Plan?
An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.

Can Allbirds Survive Its Own Turnaround Plan?
An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.

Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.

Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.

What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.

What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.

The BoF Podcast | Allbirds’ Tim Brown on Learning to Lead With Resilience
The co-founder and chief innovation officer of the Nasdaq-listed sneaker brand reflects on how his time as a professional footballer prepared him to lead a business through the highs and the lows.

The BoF Podcast | Allbirds’ Tim Brown on Learning to Lead With Resilience
The co-founder and chief innovation officer of the Nasdaq-listed sneaker brand reflects on how his time as a professional footballer prepared him to lead a business through the highs and the lows.

Net Zero-Carbon Fashion: Too Good to Be True?
Last week, Allbirds unveiled what it labels ‘the world’s first zero-carbon shoe.’ It’s a bold claim that puts the brand on the frontlines of one of fashion’s most fraught sustainability debates.

Net Zero-Carbon Fashion: Too Good to Be True?
Last week, Allbirds unveiled what it labels ‘the world’s first zero-carbon shoe.’ It’s a bold claim that puts the brand on the frontlines of one of fashion’s most fraught sustainability debates.

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.