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Latest News & Analysis
Sustainability

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.

Sustainability

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.


Direct-to-Consumer

Fashion’s Most Anticipated M&A Hot Spots in 2025

As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.

Direct-to-Consumer

Fashion’s Most Anticipated M&A Hot Spots in 2025

As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.


Retail

What a Fashion Company Is Worth Today

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

Retail

What a Fashion Company Is Worth Today

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.


Retail

Owen Eastwood and Tim Brown on Building High Performing Teams | The BoF Podcast

The performance coach and Allbirds’ co-founder discuss the transformative power of togetherness in fostering a culture of excellence.

Retail

Owen Eastwood and Tim Brown on Building High Performing Teams | The BoF Podcast

The performance coach and Allbirds’ co-founder discuss the transformative power of togetherness in fostering a culture of excellence.


Direct-to-Consumer

Can Allbirds Survive Its Own Turnaround Plan?

An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.

Direct-to-Consumer

Can Allbirds Survive Its Own Turnaround Plan?

An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.


Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.

Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.


Retail

What Birkenstock’s IPO Says About the Future of the Fashion Market

After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.

Retail

What Birkenstock’s IPO Says About the Future of the Fashion Market

After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.


Direct-to-Consumer

The BoF Podcast | Allbirds’ Tim Brown on Learning to Lead With Resilience

The co-founder and chief innovation officer of the Nasdaq-listed sneaker brand reflects on how his time as a professional footballer prepared him to lead a business through the highs and the lows.

Direct-to-Consumer

The BoF Podcast | Allbirds’ Tim Brown on Learning to Lead With Resilience

The co-founder and chief innovation officer of the Nasdaq-listed sneaker brand reflects on how his time as a professional footballer prepared him to lead a business through the highs and the lows.


Sustainability

Net Zero-Carbon Fashion: Too Good to Be True?

Last week, Allbirds unveiled what it labels ‘the world’s first zero-carbon shoe.’ It’s a bold claim that puts the brand on the frontlines of one of fashion’s most fraught sustainability debates.

Sustainability

Net Zero-Carbon Fashion: Too Good to Be True?

Last week, Allbirds unveiled what it labels ‘the world’s first zero-carbon shoe.’ It’s a bold claim that puts the brand on the frontlines of one of fashion’s most fraught sustainability debates.


Retail

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.

Retail

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.