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Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.

Partner Content

Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.


Fashion Week

Top 10 Shows of the Season

BoF editors select the best shows of the Spring-Summer 2025 season.

Fashion Week

Top 10 Shows of the Season

BoF editors select the best shows of the Spring-Summer 2025 season.


Fashion Week

Hopes and Fears at New York Fashion Week

The intense political moment found its way onto the runway, wittingly or unwittingly, reports Lynn Yaeger.

Fashion Week

Hopes and Fears at New York Fashion Week

The intense political moment found its way onto the runway, wittingly or unwittingly, reports Lynn Yaeger.


Fashion Week

At Paris Couture, Opulent Realism

The couture week that closed Thursday was all about technique over image, writes Angelo Flaccavento.

Fashion Week

At Paris Couture, Opulent Realism

The couture week that closed Thursday was all about technique over image, writes Angelo Flaccavento.


Fashion Week

Haute Couture Gets Real. Or Does It?

A couple of days in Paris paraded some fabulous solutions to those perennial questions.

Fashion Week

Haute Couture Gets Real. Or Does It?

A couple of days in Paris paraded some fabulous solutions to those perennial questions.


Fashion Week

Paris Couture Week: All or Nothing

Couture Week was a polarised affair, opposing restraint and excess, technique and showmanship, real clothes and wild storytelling, with little in between, writes Angelo Flaccavento.

Fashion Week

Paris Couture Week: All or Nothing

Couture Week was a polarised affair, opposing restraint and excess, technique and showmanship, real clothes and wild storytelling, with little in between, writes Angelo Flaccavento.


Fashion Week

Couture on the Edge of Darkness

How does haute couture cope in Paris when real life intrudes, asks Tim Blanks.

Fashion Week

Couture on the Edge of Darkness

How does haute couture cope in Paris when real life intrudes, asks Tim Blanks.


Fashion Week

Mugler & Alaïa: They’re Alive!

Casey Cadwallader and Pieter Mulier prove that iconic design signatures can be rewritten for a new age.

Fashion Week

Mugler & Alaïa: They’re Alive!

Casey Cadwallader and Pieter Mulier prove that iconic design signatures can be rewritten for a new age.


Fashion Week

In Search of Modern Couture

Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.

Fashion Week

In Search of Modern Couture

Tradition coursed through the veins of Paris couture week with few outliers, reports Angelo Flaccavento.


Fashion Week

At Couture, the Murmuring 30s

The first days of the Paris couture shows offered subliminal reflections of other times and places when things were just as bad as they are now, writes Tim Blanks.

Fashion Week

At Couture, the Murmuring 30s

The first days of the Paris couture shows offered subliminal reflections of other times and places when things were just as bad as they are now, writes Tim Blanks.