Adidas

Luxury Slowdown? Not So Fast
Momentum in China and tourist spend in Europe enabled the sector to continue growing in Q2, while Kering’s surprise acquisition of a 30 percent stake in Valentino suggests there is more consolidation to come, writes Imran Amed.

Luxury Slowdown? Not So Fast
Momentum in China and tourist spend in Europe enabled the sector to continue growing in Q2, while Kering’s surprise acquisition of a 30 percent stake in Valentino suggests there is more consolidation to come, writes Imran Amed.

Thebe Magugu and Adidas Partner with South African Football Club Orlando Pirates
In a bid to reach a wider set of customers, the Johannesburg-based designer will create the team’s uniforms for the upcoming season and release fan apparel as well.

Thebe Magugu and Adidas Partner with South African Football Club Orlando Pirates
In a bid to reach a wider set of customers, the Johannesburg-based designer will create the team’s uniforms for the upcoming season and release fan apparel as well.

Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.

Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.

How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.

How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.

Op-Ed | Circularity Is a Fashionable Fantasy
The buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Ken Pucker.

Op-Ed | Circularity Is a Fashionable Fantasy
The buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Ken Pucker.

Adidas Will Sell Its Yeezy Inventory
At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.

Adidas Will Sell Its Yeezy Inventory
At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.

Why Fashion Is Becoming a Major Flashpoint in US-China Tensions
This week, US lawmakers ratcheted up pressure on some of the industry’s biggest names as the relationship with Beijing and Washington continues to deteriorate.

Why Fashion Is Becoming a Major Flashpoint in US-China Tensions
This week, US lawmakers ratcheted up pressure on some of the industry’s biggest names as the relationship with Beijing and Washington continues to deteriorate.

China Turnaround Challenge Dwarfs Adidas’ Yeezy Debacle
The brand has begun its turnaround strategy led by China market head Adrian Siu, focussing on ‘hyperlocalisation’.

China Turnaround Challenge Dwarfs Adidas’ Yeezy Debacle
The brand has begun its turnaround strategy led by China market head Adrian Siu, focussing on ‘hyperlocalisation’.

Adidas Is Bringing Web3 Into Its Confirmed App
The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.

Adidas Is Bringing Web3 Into Its Confirmed App
The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.

Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.

Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.