Adidas
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Adidas Cuts 2014 Margin Forecast as North America Sales Decline
FRANKFURT, Germany — Adidas AG, the world's No. 2 sports gear maker, cut its profitability forecast for 2014 by 2 percentage points after first-half
Adidas Cuts 2014 Margin Forecast as North America Sales Decline
FRANKFURT, Germany — Adidas AG, the world's No. 2 sports gear maker, cut its profitability forecast for 2014 by 2 percentage points after first-half
Bits & Bytes | Apple Fashion, Adidas Wearables, RetailNext Raises $30M
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Apple Fashion, Adidas Wearables, RetailNext Raises $30M
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Nike CEO Expects Football Sales to Keep Soaring
BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast
Nike CEO Expects Football Sales to Keep Soaring
BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast
Nike and Adidas Get Personal in Battle Over Soccer World Cup
BERLIN, Germany — U.S. sportswear group Nike is banking on its sponsorship of more of the world's best-known soccer stars than Adidas in its battle
Nike and Adidas Get Personal in Battle Over Soccer World Cup
BERLIN, Germany — U.S. sportswear group Nike is banking on its sponsorship of more of the world's best-known soccer stars than Adidas in its battle
Adidas CEO to Prepare Succession in Coming Years
BERLIN, Germany — The long-serving chief executive of Germany's Adidas said preparing the sportswear giant for a change at the top when his contract
Adidas CEO to Prepare Succession in Coming Years
BERLIN, Germany — The long-serving chief executive of Germany's Adidas said preparing the sportswear giant for a change at the top when his contract
Vietnam Mobs Set Fire to Foreign Factories in Anti-China Protest
HANOI, Vietnam — Thousands of Vietnamese set fire to factories and rampaged in industrial zones in the south of the country after protests against
Vietnam Mobs Set Fire to Foreign Factories in Anti-China Protest
HANOI, Vietnam — Thousands of Vietnamese set fire to factories and rampaged in industrial zones in the south of the country after protests against
Adidas Says May Take Longer to Reach 2015 Goals
FUERTH, Germany — German sportswear company Adidas might take longer than expected to achieve targets for 2015 due to a combination of weak European
Adidas Says May Take Longer to Reach 2015 Goals
FUERTH, Germany — German sportswear company Adidas might take longer than expected to achieve targets for 2015 due to a combination of weak European
Adidas Profit Misses Estimates, Shares Have Fallen 17% This Year
HERZOGENAURACH, Germany — Adidas AG reported first-quarter profit that missed analysts' estimates as the world's second- biggest sporting-goods maker
Adidas Profit Misses Estimates, Shares Have Fallen 17% This Year
HERZOGENAURACH, Germany — Adidas AG reported first-quarter profit that missed analysts' estimates as the world's second- biggest sporting-goods maker
Yue Yuen Resumes Production at Dongguan Factory After Strike
DONGGUAN, China — Yue Yuen Industrial Holdings Ltd., a maker of shoes for clients including Adidas AG and Nike Inc., said production at its Dongguan
Yue Yuen Resumes Production at Dongguan Factory After Strike
DONGGUAN, China — Yue Yuen Industrial Holdings Ltd., a maker of shoes for clients including Adidas AG and Nike Inc., said production at its Dongguan