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News & Analysis

Why Are Sportswear Giants Nike and Adidas Embracing Fashion?

BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.

News & Analysis

Why Are Sportswear Giants Nike and Adidas Embracing Fashion?

BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.


Marketing

Rising Stars Make Adidas More American, Less Soccer-Mad

A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.

Marketing

Rising Stars Make Adidas More American, Less Soccer-Mad

A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.


Financial Markets

Adidas Beats Analysts' Forecasts, Boosted by Running Sales

Adidas AG reported third-quarter profit that beat analysts’ reduced estimates as the company made strides in soccer and running sales, helping offset declining revenue at its golf business.

Financial Markets

Adidas Beats Analysts' Forecasts, Boosted by Running Sales

Adidas AG reported third-quarter profit that beat analysts’ reduced estimates as the company made strides in soccer and running sales, helping offset declining revenue at its golf business.


News & Analysis

Adidas Should Ditch Reebok and Run in Breakup Plan

NEW YORK, United States — Adidas AG selling its Reebok unit, even at a loss, is the best first step the sporting-goods maker can take toward

News & Analysis

Adidas Should Ditch Reebok and Run in Breakup Plan

NEW YORK, United States — Adidas AG selling its Reebok unit, even at a loss, is the best first step the sporting-goods maker can take toward


News & Analysis

Investors Plan $2.2 Billion Bid for Adidas’s Reebok

HERZOGENAURACH, Germany — A group of investors are planning to bid about 1.7 billion euros ($2.2 billion) for Adidas AG's Reebok unit, the Wall

News & Analysis

Investors Plan $2.2 Billion Bid for Adidas’s Reebok

HERZOGENAURACH, Germany — A group of investors are planning to bid about 1.7 billion euros ($2.2 billion) for Adidas AG's Reebok unit, the Wall


News & Analysis

Adidas Beefs Up Management as It Seeks to Revive Fortunes

BERLIN, Germany — German sportswear firm Adidas has appointed two new senior managers as part of an ongoing overhaul of its top leadership aimed at

News & Analysis

Adidas Beefs Up Management as It Seeks to Revive Fortunes

BERLIN, Germany — German sportswear firm Adidas has appointed two new senior managers as part of an ongoing overhaul of its top leadership aimed at


News & Analysis

Adidas Placates Shareholders With $1.9 Billion Buyback

BAVARIA, Germany — Adidas AG placated investors who have sent its shares down 35 percent this year, saying it plans to buy back as much as 1.5

News & Analysis

Adidas Placates Shareholders With $1.9 Billion Buyback

BAVARIA, Germany — Adidas AG placated investors who have sent its shares down 35 percent this year, saying it plans to buy back as much as 1.5


News & Analysis

Adidas Looks To Boost US Growth Amid Poor Sales

Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.

News & Analysis

Adidas Looks To Boost US Growth Amid Poor Sales

Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.


Workplace & Talent

Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.

Workplace & Talent

Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.


News & Analysis

Adidas Shares Jump Amid Rumours of Interest from Hedge Funds

FRANKFURT, Germany — Adidas AG rose the most in more than 10 months in Frankfurt trading on a report that hedge funds including Third Point LLC may

News & Analysis

Adidas Shares Jump Amid Rumours of Interest from Hedge Funds

FRANKFURT, Germany — Adidas AG rose the most in more than 10 months in Frankfurt trading on a report that hedge funds including Third Point LLC may