Adidas

Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.

Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.

Rising Stars Make Adidas More American, Less Soccer-Mad
A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.

Rising Stars Make Adidas More American, Less Soccer-Mad
A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.

Adidas Beats Analysts' Forecasts, Boosted by Running Sales
Adidas AG reported third-quarter profit that beat analysts’ reduced estimates as the company made strides in soccer and running sales, helping offset declining revenue at its golf business.

Adidas Beats Analysts' Forecasts, Boosted by Running Sales
Adidas AG reported third-quarter profit that beat analysts’ reduced estimates as the company made strides in soccer and running sales, helping offset declining revenue at its golf business.

Adidas Should Ditch Reebok and Run in Breakup Plan
NEW YORK, United States — Adidas AG selling its Reebok unit, even at a loss, is the best first step the sporting-goods maker can take toward

Adidas Should Ditch Reebok and Run in Breakup Plan
NEW YORK, United States — Adidas AG selling its Reebok unit, even at a loss, is the best first step the sporting-goods maker can take toward

Investors Plan $2.2 Billion Bid for Adidas’s Reebok
HERZOGENAURACH, Germany — A group of investors are planning to bid about 1.7 billion euros ($2.2 billion) for Adidas AG's Reebok unit, the Wall

Investors Plan $2.2 Billion Bid for Adidas’s Reebok
HERZOGENAURACH, Germany — A group of investors are planning to bid about 1.7 billion euros ($2.2 billion) for Adidas AG's Reebok unit, the Wall

Adidas Beefs Up Management as It Seeks to Revive Fortunes
BERLIN, Germany — German sportswear firm Adidas has appointed two new senior managers as part of an ongoing overhaul of its top leadership aimed at

Adidas Beefs Up Management as It Seeks to Revive Fortunes
BERLIN, Germany — German sportswear firm Adidas has appointed two new senior managers as part of an ongoing overhaul of its top leadership aimed at

Adidas Placates Shareholders With $1.9 Billion Buyback
BAVARIA, Germany — Adidas AG placated investors who have sent its shares down 35 percent this year, saying it plans to buy back as much as 1.5

Adidas Placates Shareholders With $1.9 Billion Buyback
BAVARIA, Germany — Adidas AG placated investors who have sent its shares down 35 percent this year, saying it plans to buy back as much as 1.5

Adidas Looks To Boost US Growth Amid Poor Sales
Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.

Adidas Looks To Boost US Growth Amid Poor Sales
Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.

Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.

Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.

Adidas Shares Jump Amid Rumours of Interest from Hedge Funds
FRANKFURT, Germany — Adidas AG rose the most in more than 10 months in Frankfurt trading on a report that hedge funds including Third Point LLC may

Adidas Shares Jump Amid Rumours of Interest from Hedge Funds
FRANKFURT, Germany — Adidas AG rose the most in more than 10 months in Frankfurt trading on a report that hedge funds including Third Point LLC may