Adidas
Exclusive: Inside Adidas’ Running Strategy
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
Exclusive: Inside Adidas’ Running Strategy
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
Luxury Sneakers Lose Their ‘It’ Status
Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.
Luxury Sneakers Lose Their ‘It’ Status
Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.
Analysis: US Tariffs on Vietnam Would Be a Blow to Nike and Other Sportswear Brands
According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.
Analysis: US Tariffs on Vietnam Would Be a Blow to Nike and Other Sportswear Brands
According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.
What Comes After Adidas’ Samba?
The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.
What Comes After Adidas’ Samba?
The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.
Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?
Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.
Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?
Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.
Adidas Launches New Premium Line, A-Type
The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.
Adidas Launches New Premium Line, A-Type
The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
Why Your Trademark Is Your Most Valuable Asset
Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.
Why Your Trademark Is Your Most Valuable Asset
Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.
Has Fashion’s Convergence With Sports Gone Too Far?
The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.
Has Fashion’s Convergence With Sports Gone Too Far?
The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.
How Marathons Became Fashion Shows
This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.