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Adidas

Adidas
Workplace & Talent

Why You Need to Move to Footwear’s ‘Silicon Valley’

Portland, Oregon, is a thriving hub for the athletic footwear industry, with a vibrant ecosystem of big brands, start-ups, contractors, headhunters and top talent.

Workplace & Talent

Why You Need to Move to Footwear’s ‘Silicon Valley’

Portland, Oregon, is a thriving hub for the athletic footwear industry, with a vibrant ecosystem of big brands, start-ups, contractors, headhunters and top talent.


Financial Markets

Adidas Sees 10 to 12 Percent Earnings Growth as Consumers Spend More

Adidas AG, the German sport-shoe maker, forecast an increase in earnings this year as consumers spend more, making it easier to sell higher-priced goods and offset rising costs.

Financial Markets

Adidas Sees 10 to 12 Percent Earnings Growth as Consumers Spend More

Adidas AG, the German sport-shoe maker, forecast an increase in earnings this year as consumers spend more, making it easier to sell higher-priced goods and offset rising costs.


News & Analysis

Adidas Hands Role to Sawiris as Supervisory Board Is Enlarged

Adidas AG said it plans to add Nassef Sawiris, Egypt’s richest man, to the supervisory board as the shoemaker enlarges its governing body.

News & Analysis

Adidas Hands Role to Sawiris as Supervisory Board Is Enlarged

Adidas AG said it plans to add Nassef Sawiris, Egypt’s richest man, to the supervisory board as the shoemaker enlarges its governing body.


Marketing

Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers

Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.

Marketing

Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers

Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.


Technology

Bits & Bytes | Fitness App Boom, Apple's Digital Love Story, VR Investment

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Fitness App Boom, Apple's Digital Love Story, VR Investment

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


News & Analysis

Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps

Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.

News & Analysis

Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps

Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.


Financial Markets

Adidas Sees Higher Profit After 2015 Earnings Beat Estimates

Adidas AG raised its outlook for 2016 amid growth at its Reebok brand and a stronger order book.

Financial Markets

Adidas Sees Higher Profit After 2015 Earnings Beat Estimates

Adidas AG raised its outlook for 2016 amid growth at its Reebok brand and a stronger order book.


Workplace & Talent

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai

BoF compiles the most important professional moves of the week.

Workplace & Talent

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai

BoF compiles the most important professional moves of the week.


News & Analysis

Adidas' CEO Needs to Borrow a Trick From Zara

Kanye West's Yeezy trainers are some of the hottest around right now. But Adidas, which produces them, just isn't fashionable enough.

News & Analysis

Adidas' CEO Needs to Borrow a Trick From Zara

Kanye West's Yeezy trainers are some of the hottest around right now. But Adidas, which produces them, just isn't fashionable enough.


Workplace & Talent

Adidas Appoints Henkel’s Kasper Rorsted to Succeed Hainer as CEO

Adidas AG appointed Henkel AG & Co.’s Kasper Rorsted as chief executive officer to succeed Herbert Hainer.

Workplace & Talent

Adidas Appoints Henkel’s Kasper Rorsted to Succeed Hainer as CEO

Adidas AG appointed Henkel AG & Co.’s Kasper Rorsted as chief executive officer to succeed Herbert Hainer.