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News & Analysis

Adidas to Seek Buyer for TaylorMade Golf Business

German sportswear firm Adidas announced it will seek a buyer for its main golf brand TaylorMade, which has been struggling as the sport loses popularity, to help it focus on its core brands.

News & Analysis

Adidas to Seek Buyer for TaylorMade Golf Business

German sportswear firm Adidas announced it will seek a buyer for its main golf brand TaylorMade, which has been struggling as the sport loses popularity, to help it focus on its core brands.


Financial Markets

Adidas Raises 2016 Guidance After First-Quarter Earnings Jump

Adidas hiked its guidance for 2016 sales and earnings a second time as it reported a 38 percent jump in quarterly underlying profit, citing strong brand momentum.

Financial Markets

Adidas Raises 2016 Guidance After First-Quarter Earnings Jump

Adidas hiked its guidance for 2016 sales and earnings a second time as it reported a 38 percent jump in quarterly underlying profit, citing strong brand momentum.


News & Analysis

Top 10 Fashion Films of the Season

As Beyoncé’s ‘Lemonade’ makes clear, the online video stakes are high — and fashion brands have work to do.

News & Analysis

Top 10 Fashion Films of the Season

As Beyoncé’s ‘Lemonade’ makes clear, the online video stakes are high — and fashion brands have work to do.


Sustainability

Social Goods | $461Bn in Fakes, Chanel and Prada's Secret Supply Chains

Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.

Sustainability

Social Goods | $461Bn in Fakes, Chanel and Prada's Secret Supply Chains

Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.


News & Analysis

German Court Rejects Adidas Bid to Block New Puma Shoes

A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.

News & Analysis

German Court Rejects Adidas Bid to Block New Puma Shoes

A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.


Workplace & Talent

Power Moves | American Apparel Chairman, Marc Dolce to Adidas, Fashionista Hires

BoF compiles the most important professional moves of the week.


China

The China Edit | Avoiding a Hard Landing, Adidas Plans 3,000 Stores, JD.com Beats Expectations

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Avoiding a Hard Landing, Adidas Plans 3,000 Stores, JD.com Beats Expectations

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Marketing

Tapping Brazil's Olympic Opportunity

The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?

Marketing

Tapping Brazil's Olympic Opportunity

The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?


Retail

Adidas to Boost China Outlets by a Third With 3,000 Stores

German sportswear maker Adidas AG will open 3,000 new stores in China by 2020, counting on rising affluence and health-awareness in the country to boost its global business.

Retail

Adidas to Boost China Outlets by a Third With 3,000 Stores

German sportswear maker Adidas AG will open 3,000 new stores in China by 2020, counting on rising affluence and health-awareness in the country to boost its global business.


Marketing

Pharrell, Not Kanye, Is Boosting Adidas

Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.

Marketing

Pharrell, Not Kanye, Is Boosting Adidas

Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.