Adidas

Adidas to Seek Buyer for TaylorMade Golf Business
German sportswear firm Adidas announced it will seek a buyer for its main golf brand TaylorMade, which has been struggling as the sport loses popularity, to help it focus on its core brands.

Adidas to Seek Buyer for TaylorMade Golf Business
German sportswear firm Adidas announced it will seek a buyer for its main golf brand TaylorMade, which has been struggling as the sport loses popularity, to help it focus on its core brands.

Adidas Raises 2016 Guidance After First-Quarter Earnings Jump
Adidas hiked its guidance for 2016 sales and earnings a second time as it reported a 38 percent jump in quarterly underlying profit, citing strong brand momentum.

Adidas Raises 2016 Guidance After First-Quarter Earnings Jump
Adidas hiked its guidance for 2016 sales and earnings a second time as it reported a 38 percent jump in quarterly underlying profit, citing strong brand momentum.

Top 10 Fashion Films of the Season
As Beyoncé’s ‘Lemonade’ makes clear, the online video stakes are high — and fashion brands have work to do.

Top 10 Fashion Films of the Season
As Beyoncé’s ‘Lemonade’ makes clear, the online video stakes are high — and fashion brands have work to do.

Social Goods | $461Bn in Fakes, Chanel and Prada's Secret Supply Chains
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.

Social Goods | $461Bn in Fakes, Chanel and Prada's Secret Supply Chains
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.

German Court Rejects Adidas Bid to Block New Puma Shoes
A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.

German Court Rejects Adidas Bid to Block New Puma Shoes
A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.

Power Moves | American Apparel Chairman, Marc Dolce to Adidas, Fashionista Hires
BoF compiles the most important professional moves of the week.

Power Moves | American Apparel Chairman, Marc Dolce to Adidas, Fashionista Hires
BoF compiles the most important professional moves of the week.

The China Edit | Avoiding a Hard Landing, Adidas Plans 3,000 Stores, JD.com Beats Expectations
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Avoiding a Hard Landing, Adidas Plans 3,000 Stores, JD.com Beats Expectations
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?

Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?

Adidas to Boost China Outlets by a Third With 3,000 Stores
German sportswear maker Adidas AG will open 3,000 new stores in China by 2020, counting on rising affluence and health-awareness in the country to boost its global business.

Adidas to Boost China Outlets by a Third With 3,000 Stores
German sportswear maker Adidas AG will open 3,000 new stores in China by 2020, counting on rising affluence and health-awareness in the country to boost its global business.

Pharrell, Not Kanye, Is Boosting Adidas
Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.

Pharrell, Not Kanye, Is Boosting Adidas
Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.