Adidas
Adidas Predicts Record Soccer Sales as Euro 2016 Boosts Business
Adidas AG forecast record soccer sales this year as business is boosted by the monthlong European championship being played in France.
Adidas Predicts Record Soccer Sales as Euro 2016 Boosts Business
Adidas AG forecast record soccer sales this year as business is boosted by the monthlong European championship being played in France.
Nike, Adidas Replace Big-Name Luxury as China Goes Casual
Chinese consumers, who want to make statements when they go shopping, are increasingly turning to Western sports brands.
Nike, Adidas Replace Big-Name Luxury as China Goes Casual
Chinese consumers, who want to make statements when they go shopping, are increasingly turning to Western sports brands.
Zalando Trials Same-Day Free Deliveries From Adidas Store
Europe's biggest online fashion retailer, Zalando, facing a growing threat from rival Amazon moving into its territory, is teaming up with Adidas to offer same-day, free deliveries from one of its sports stores.
Zalando Trials Same-Day Free Deliveries From Adidas Store
Europe's biggest online fashion retailer, Zalando, facing a growing threat from rival Amazon moving into its territory, is teaming up with Adidas to offer same-day, free deliveries from one of its sports stores.
Adidas Relies On Stars Not Soccer Teams To Sell Product
Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.
Adidas Relies On Stars Not Soccer Teams To Sell Product
Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.
Adidas to Return Mass Shoe Production to Germany in 2017
Adidas will launch mass production of running shoes at a German factory operated largely by robots next year and plans to open a similar plant in the United States next year, the company said on Tuesday.
Adidas to Return Mass Shoe Production to Germany in 2017
Adidas will launch mass production of running shoes at a German factory operated largely by robots next year and plans to open a similar plant in the United States next year, the company said on Tuesday.
Adidas Sets Sights on Football Stars in Big US Drive
Adidas wants to sign dozens of deals with US sports stars in coming years, hoping that will provide a more lasting boost to sales than the current fashion fad for its retro sneakers, its North America head told Reuters.
Adidas Sets Sights on Football Stars in Big US Drive
Adidas wants to sign dozens of deals with US sports stars in coming years, hoping that will provide a more lasting boost to sales than the current fashion fad for its retro sneakers, its North America head told Reuters.
The China Edit | Alibaba Ejected from Counterfeiting Group, Platinum Jewellery Fades
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
The China Edit | Alibaba Ejected from Counterfeiting Group, Platinum Jewellery Fades
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Adidas Cuts Short Chelsea Soccer Deal, Raises Profit Forecast
Adidas is ending its shirt sponsorship deal with English soccer side Chelsea six years early as part of a shift in its marketing strategy away from clubs.
Adidas Cuts Short Chelsea Soccer Deal, Raises Profit Forecast
Adidas is ending its shirt sponsorship deal with English soccer side Chelsea six years early as part of a shift in its marketing strategy away from clubs.
Social Goods | Greening Adidas, Diversity Report, Cambodia Commutes
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.
Social Goods | Greening Adidas, Diversity Report, Cambodia Commutes
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.
Adidas to Close Neo Stores in Europe
German sportswear company Adidas will close 16 stores in Europe for its teen brand Neo, focussing instead on offering its products through wholesale partners in the region, chief executive Herbert Hainer has announced.
Adidas to Close Neo Stores in Europe
German sportswear company Adidas will close 16 stores in Europe for its teen brand Neo, focussing instead on offering its products through wholesale partners in the region, chief executive Herbert Hainer has announced.