Adidas
The Top 10 Fashion Films of the Season
This season, our top films featured high concept narratives by big name directors and savvy synergistic collaborations between brands and musicians.
The Top 10 Fashion Films of the Season
This season, our top films featured high concept narratives by big name directors and savvy synergistic collaborations between brands and musicians.
Is Sneaker Production Making a Return Run To The US?
Cheaper labour costs drove athletic shoe production to Asia in the 1970s, but it's beginning to regain a foothold in the United States.
Is Sneaker Production Making a Return Run To The US?
Cheaper labour costs drove athletic shoe production to Asia in the 1970s, but it's beginning to regain a foothold in the United States.
Adidas: The Creator Brand
At Adidas, employees are encouraged to consider themselves "creators". BoF meets Arthur Hoeld, general manager Originals, to learn how the company empowers its people to approach work with as much creativity as possible.
Adidas: The Creator Brand
At Adidas, employees are encouraged to consider themselves "creators". BoF meets Arthur Hoeld, general manager Originals, to learn how the company empowers its people to approach work with as much creativity as possible.
Nike Signs Long-Term Kit Deal With Chelsea Football Club
Chelsea said it represented the largest commercial deal in the Premier League club's history.
Nike Signs Long-Term Kit Deal With Chelsea Football Club
Chelsea said it represented the largest commercial deal in the Premier League club's history.
Activewear Brands Limber Up in China
Changing cultural attitudes to sport, fitness and body image have opened up a huge activewear opportunity in China. Which international brands are poised to pounce?
Activewear Brands Limber Up in China
Changing cultural attitudes to sport, fitness and body image have opened up a huge activewear opportunity in China. Which international brands are poised to pounce?
New Adidas CEO Sets Off in Pursuit of Nike
Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.
New Adidas CEO Sets Off in Pursuit of Nike
Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.
Alexander Wang Partners with Adidas on New Unisex Collection
As a surprise finale to his runway show on Saturday night, Wang introduced the new line, which he says seeks to 'disrupt' the famous Adidas look while preserving its familiarity.
Alexander Wang Partners with Adidas on New Unisex Collection
As a surprise finale to his runway show on Saturday night, Wang introduced the new line, which he says seeks to 'disrupt' the famous Adidas look while preserving its familiarity.
Adidas Looks to Harness Instagram Fans to Maintain Its Momentum
Adidas seeks to make it easier for Instagram and Snapchat followers to buy popular sneaker styles.
Adidas Looks to Harness Instagram Fans to Maintain Its Momentum
Adidas seeks to make it easier for Instagram and Snapchat followers to buy popular sneaker styles.
Meet the Mastermind Behind Adidas' Biggest Sneakers
Reflecting on his career, Nic Galway, vice president of global design at Adidas Originals, says ‘look for the opportunities that others don’t see, have a mindset to do whatever it takes and always have your eyes open.’
Meet the Mastermind Behind Adidas' Biggest Sneakers
Reflecting on his career, Nic Galway, vice president of global design at Adidas Originals, says ‘look for the opportunities that others don’t see, have a mindset to do whatever it takes and always have your eyes open.’
Nike's Stock Falls Behind Rivals Amid Rio Olympics
Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour.
Nike's Stock Falls Behind Rivals Amid Rio Olympics
Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour.