Adidas
Inside India's Booming Sportswear Market
With gym culture sweeping the nation and beauty ideals changing fast, international sportswear giants and local players are gearing up for India’s biggest fitness boom to date.
Inside India's Booming Sportswear Market
With gym culture sweeping the nation and beauty ideals changing fast, international sportswear giants and local players are gearing up for India’s biggest fitness boom to date.
Social Goods | Fashion's Silence Over US Immigration Ban, Influencers and Ethics
This week, the fashion industry has remained largely silent regarding Trump's #Muslimban, and how social media influencers fail to speak out against the murky ethics of the fashion they promote.
Social Goods | Fashion's Silence Over US Immigration Ban, Influencers and Ethics
This week, the fashion industry has remained largely silent regarding Trump's #Muslimban, and how social media influencers fail to speak out against the murky ethics of the fashion they promote.
Adidas CEO's Concern for Europe's Political Failure
"From the viewpoint of business I have no fear, but politically-speaking, I am very concerned that Europe is not capable of solving its problems," Rorsted said in an interview with Die Welt.
Adidas CEO's Concern for Europe's Political Failure
"From the viewpoint of business I have no fear, but politically-speaking, I am very concerned that Europe is not capable of solving its problems," Rorsted said in an interview with Die Welt.
Op-Ed | Famous Faces Rule China’s Activewear Market
In a market where a diminutive fencer can outshine a basketball giant, not all athletes, celebrities and influencers are created equal.
Op-Ed | Famous Faces Rule China’s Activewear Market
In a market where a diminutive fencer can outshine a basketball giant, not all athletes, celebrities and influencers are created equal.
Europe’s Weak Economy Is ‘Core Worry’ for Adidas Chief
Rorsted’s concern contrasts with recent signs that the euro area may be set for a pick-up in economic momentum.
Europe’s Weak Economy Is ‘Core Worry’ for Adidas Chief
Rorsted’s concern contrasts with recent signs that the euro area may be set for a pick-up in economic momentum.
Has the Pop-Up Shop Bubble Popped?
Once a novel and relatively inexpensive way to engage consumers, pop-up stores are now more ubiquitous than ever.
Has the Pop-Up Shop Bubble Popped?
Once a novel and relatively inexpensive way to engage consumers, pop-up stores are now more ubiquitous than ever.
Abramovich’s Chelsea Paid $81.5 Million to Terminate Adidas Deal
Chelsea last year broke the contract with Adidas six years early to sign a 15-year, £900 million deal with Nike, which begins next season.
Abramovich’s Chelsea Paid $81.5 Million to Terminate Adidas Deal
Chelsea last year broke the contract with Adidas six years early to sign a 15-year, £900 million deal with Nike, which begins next season.
How Gosha Rubchinskiy and Adidas Are Refashioning Football
BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.
How Gosha Rubchinskiy and Adidas Are Refashioning Football
BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.
Nike Earnings Top Estimates, Easing Concerns About Slowdown
Nike's second-quarter results soothed concerns that the brand is losing ground to competitors such as Adidas and Under Armour.
Nike Earnings Top Estimates, Easing Concerns About Slowdown
Nike's second-quarter results soothed concerns that the brand is losing ground to competitors such as Adidas and Under Armour.
Athleisure’s Winners and Losers
Innovative retail and marketing concepts, as well as designer and celebrity collaborations have helped drive success in the athleisure sector.
Athleisure’s Winners and Losers
Innovative retail and marketing concepts, as well as designer and celebrity collaborations have helped drive success in the athleisure sector.