Adidas
Amazon’s E-Commerce Dominance, Adidas Launches 3D-Printed Trainers
This week, Amazon is predicted to account for half of US online retail by 2021, while Adidas prepares to mass produce its new "Futurecraft 4D" shoe.
Amazon’s E-Commerce Dominance, Adidas Launches 3D-Printed Trainers
This week, Amazon is predicted to account for half of US online retail by 2021, while Adidas prepares to mass produce its new "Futurecraft 4D" shoe.
Adidas to Mass-Produce 3D-Printed Shoes
The new 'Futurecraft 4D' shoe is part of a broader push by the sportswear giant to react faster to changing fashions and create more customised products.
Adidas to Mass-Produce 3D-Printed Shoes
The new 'Futurecraft 4D' shoe is part of a broader push by the sportswear giant to react faster to changing fashions and create more customised products.
With Reebok Expansion, Adidas Challenges Nike in China
Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?
With Reebok Expansion, Adidas Challenges Nike in China
Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?
Adidas Trials Customer Personalisation in Bid to Tackle Fast Fashion
Adidas hopes the drive will help it adjust better to fickle fashion trends, allowing it to sell more products at full price.
Adidas Trials Customer Personalisation in Bid to Tackle Fast Fashion
Adidas hopes the drive will help it adjust better to fickle fashion trends, allowing it to sell more products at full price.
Adidas Trademark War Means Three Stripes And You’re Out
Scuffles over trademarks are common in the apparel and footwear industries, but Adidas has taken a particularly strong defensive posture.
Adidas Trademark War Means Three Stripes And You’re Out
Scuffles over trademarks are common in the apparel and footwear industries, but Adidas has taken a particularly strong defensive posture.
Adidas Looks to Social Media Stars to Double Women's Market Share
The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.
Adidas Looks to Social Media Stars to Double Women's Market Share
The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.
Barneys Appoints Creative Director, Adidas Names CFO
This week, Barneys has promoted Matthew Mazzucca to creative director, replacing industry veteran Dennis Freedman, and Adidas is set to appoint Harm Ohlmeyer as chief financial officer in May.
Barneys Appoints Creative Director, Adidas Names CFO
This week, Barneys has promoted Matthew Mazzucca to creative director, replacing industry veteran Dennis Freedman, and Adidas is set to appoint Harm Ohlmeyer as chief financial officer in May.
Adidas Raises Forecasts as New CEO Plans Fast-Fashion Focus
Adidas' new CEO plans to overhaul the Reebok brand, relocate its head office, close stores and trim jobs as he seeks to turn around a business that’s weighed on the sporting-goods maker for years.
Adidas Raises Forecasts as New CEO Plans Fast-Fashion Focus
Adidas' new CEO plans to overhaul the Reebok brand, relocate its head office, close stores and trim jobs as he seeks to turn around a business that’s weighed on the sporting-goods maker for years.
Adidas Appoints Harm Ohlmeyer as New CFO
The appointment is the second executive change at Adidas since activist shareholders bought stakes in the company in 2015.
Adidas Appoints Harm Ohlmeyer as New CFO
The appointment is the second executive change at Adidas since activist shareholders bought stakes in the company in 2015.
Adidas CEO to Bet on US For Ambitious Profit Targets
Much hinges on whether the German sportswear firm can keep up the momentum in the US market.
Adidas CEO to Bet on US For Ambitious Profit Targets
Much hinges on whether the German sportswear firm can keep up the momentum in the US market.