Adidas
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
The Most Desirable Fashion Companies to Work For in 2025
In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.
The Most Desirable Fashion Companies to Work For in 2025
In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.
Adidas and Puma Bet on Running Shoes as Tariffs Loom
The German sneaker makers are refocussing on running shoes to drive growth after losing market share in the category to smaller rivals Hoka and On Holding AG.
Adidas and Puma Bet on Running Shoes as Tariffs Loom
The German sneaker makers are refocussing on running shoes to drive growth after losing market share in the category to smaller rivals Hoka and On Holding AG.
For Retailers, US-Vietnam Trade Deal Leaves Questions
New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.
For Retailers, US-Vietnam Trade Deal Leaves Questions
New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
New Balance Bets Its Basketball Future on Cooper Flagg
The brand known for its running shoes is making its mark in the basketball business after signing 18-year-old NBA Draft top pick Cooper Flagg.
New Balance Bets Its Basketball Future on Cooper Flagg
The brand known for its running shoes is making its mark in the basketball business after signing 18-year-old NBA Draft top pick Cooper Flagg.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.