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News & Analysis

Adidas Powers Ahead Against Nike With Second Quarter Growth

The German sportswear giant reported another quarter of bumper sales growth in North America and China, as it took market share from Nike and Under Armour.

News & Analysis

Adidas Powers Ahead Against Nike With Second Quarter Growth

The German sportswear giant reported another quarter of bumper sales growth in North America and China, as it took market share from Nike and Under Armour.


News & Analysis

Inside Adidas' Latest Sneaker 'Collab'

BoF can exclusively reveal that the artisanal Japanese sneaker label Hender Scheme is launching a multi-season collaboration with Adidas Originals that, in its first iteration, will be produced entirely by hand.

News & Analysis

Inside Adidas' Latest Sneaker 'Collab'

BoF can exclusively reveal that the artisanal Japanese sneaker label Hender Scheme is launching a multi-season collaboration with Adidas Originals that, in its first iteration, will be produced entirely by hand.


Technology

Bits & Bytes | Instagram Boosts Watch Sales, Amazon's Private Label Accessories

This week, Instagram turbocharges the vintage watch market, and Amazon launches 'The Fix.'

Technology

Bits & Bytes | Instagram Boosts Watch Sales, Amazon's Private Label Accessories

This week, Instagram turbocharges the vintage watch market, and Amazon launches 'The Fix.'


News & Analysis

Adidas Lifts Outlook for Sales and Earnings as Sportswear Surges

The German company increased its forecast for revenue and profit as it benefits from strong sales of its sportswear and retro shoes and a streamlining of its brand portfolio.

News & Analysis

Adidas Lifts Outlook for Sales and Earnings as Sportswear Surges

The German company increased its forecast for revenue and profit as it benefits from strong sales of its sportswear and retro shoes and a streamlining of its brand portfolio.


Technology

Bits & Bytes | Adidas Launches Lifestyle App, Amazon Leads 'Try Before You Buy' Trend

This week, why the Adidas 'All Day' App is more than just a fitness tracker, while Amazon leads the pack in a new online shopping trend.

Technology

Bits & Bytes | Adidas Launches Lifestyle App, Amazon Leads 'Try Before You Buy' Trend

This week, why the Adidas 'All Day' App is more than just a fitness tracker, while Amazon leads the pack in a new online shopping trend.


News & Analysis

Adidas Loses Rulings Over Skechers' Alleged 'Springblade' Knockoffs

A federal judge has rejected Adidas effort to block Skechers USA Inc from selling athletic sneakers that it said copied its "Springblade" concept.

News & Analysis

Adidas Loses Rulings Over Skechers' Alleged 'Springblade' Knockoffs

A federal judge has rejected Adidas effort to block Skechers USA Inc from selling athletic sneakers that it said copied its "Springblade" concept.


News & Analysis

Adidas Pins Hopes on New Shoe Models to Drive US Recovery

Mark King, president of Adidas' North America business says he is betting on the popularity of new models to offset softening demand of old ones.

News & Analysis

Adidas Pins Hopes on New Shoe Models to Drive US Recovery

Mark King, president of Adidas' North America business says he is betting on the popularity of new models to offset softening demand of old ones.


News & Analysis

The Kendall Jenner Effect: How Long Can it Last?

Commercial tie-ups with the super-influencer may soon yield diminishing returns.

News & Analysis

The Kendall Jenner Effect: How Long Can it Last?

Commercial tie-ups with the super-influencer may soon yield diminishing returns.


Technology

The Sewbots Are Coming!

An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?

Technology

The Sewbots Are Coming!

An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?


News & Analysis

Adidas Beats Nike in European Soccer's Shirt-Sponsorship Race

The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.

News & Analysis

Adidas Beats Nike in European Soccer's Shirt-Sponsorship Race

The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.