Adidas

Adidas Powers Ahead Against Nike With Second Quarter Growth
The German sportswear giant reported another quarter of bumper sales growth in North America and China, as it took market share from Nike and Under Armour.

Adidas Powers Ahead Against Nike With Second Quarter Growth
The German sportswear giant reported another quarter of bumper sales growth in North America and China, as it took market share from Nike and Under Armour.

Inside Adidas' Latest Sneaker 'Collab'
BoF can exclusively reveal that the artisanal Japanese sneaker label Hender Scheme is launching a multi-season collaboration with Adidas Originals that, in its first iteration, will be produced entirely by hand.

Inside Adidas' Latest Sneaker 'Collab'
BoF can exclusively reveal that the artisanal Japanese sneaker label Hender Scheme is launching a multi-season collaboration with Adidas Originals that, in its first iteration, will be produced entirely by hand.

Bits & Bytes | Instagram Boosts Watch Sales, Amazon's Private Label Accessories
This week, Instagram turbocharges the vintage watch market, and Amazon launches 'The Fix.'

Bits & Bytes | Instagram Boosts Watch Sales, Amazon's Private Label Accessories
This week, Instagram turbocharges the vintage watch market, and Amazon launches 'The Fix.'

Adidas Lifts Outlook for Sales and Earnings as Sportswear Surges
The German company increased its forecast for revenue and profit as it benefits from strong sales of its sportswear and retro shoes and a streamlining of its brand portfolio.

Adidas Lifts Outlook for Sales and Earnings as Sportswear Surges
The German company increased its forecast for revenue and profit as it benefits from strong sales of its sportswear and retro shoes and a streamlining of its brand portfolio.

Bits & Bytes | Adidas Launches Lifestyle App, Amazon Leads 'Try Before You Buy' Trend
This week, why the Adidas 'All Day' App is more than just a fitness tracker, while Amazon leads the pack in a new online shopping trend.

Bits & Bytes | Adidas Launches Lifestyle App, Amazon Leads 'Try Before You Buy' Trend
This week, why the Adidas 'All Day' App is more than just a fitness tracker, while Amazon leads the pack in a new online shopping trend.

Adidas Loses Rulings Over Skechers' Alleged 'Springblade' Knockoffs
A federal judge has rejected Adidas effort to block Skechers USA Inc from selling athletic sneakers that it said copied its "Springblade" concept.

Adidas Loses Rulings Over Skechers' Alleged 'Springblade' Knockoffs
A federal judge has rejected Adidas effort to block Skechers USA Inc from selling athletic sneakers that it said copied its "Springblade" concept.

Adidas Pins Hopes on New Shoe Models to Drive US Recovery
Mark King, president of Adidas' North America business says he is betting on the popularity of new models to offset softening demand of old ones.

Adidas Pins Hopes on New Shoe Models to Drive US Recovery
Mark King, president of Adidas' North America business says he is betting on the popularity of new models to offset softening demand of old ones.

The Kendall Jenner Effect: How Long Can it Last?
Commercial tie-ups with the super-influencer may soon yield diminishing returns.

The Kendall Jenner Effect: How Long Can it Last?
Commercial tie-ups with the super-influencer may soon yield diminishing returns.

The Sewbots Are Coming!
An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?

The Sewbots Are Coming!
An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?

Adidas Beats Nike in European Soccer's Shirt-Sponsorship Race
The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.

Adidas Beats Nike in European Soccer's Shirt-Sponsorship Race
The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.