Adidas
Adidas Expects Big Boost From World Cup
The sportswear giant expects a big increase in sales of soccer jerseys from the 2018 World Cup in Russia, helped by its sponsorship of Germany, Spain and Argentina.
Adidas Expects Big Boost From World Cup
The sportswear giant expects a big increase in sales of soccer jerseys from the 2018 World Cup in Russia, helped by its sponsorship of Germany, Spain and Argentina.
Adidas Edges Nike in World Cup Team Sponsorship
The sponsorship stakes are high, with Nike and Adidas jointly selling almost $5 billion worth of soccer gear last year.
Adidas Edges Nike in World Cup Team Sponsorship
The sponsorship stakes are high, with Nike and Adidas jointly selling almost $5 billion worth of soccer gear last year.
Adidas Outruns Rival Nike Even as Revenue Growth Rate Slows
Revenue increased by 8.7 percent, less than half the growth rate in the previous quarter, and operating profit advanced 35 percent to €795 million.
Adidas Outruns Rival Nike Even as Revenue Growth Rate Slows
Revenue increased by 8.7 percent, less than half the growth rate in the previous quarter, and operating profit advanced 35 percent to €795 million.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
Adidas Unveils the First Speedfactory Sneakers
Manufactured in the brand's new German factory that can design, produce and deliver shoes in 45 days, the sneakers are the first of a six-piece collection inspired by cities to launch.
Adidas Unveils the First Speedfactory Sneakers
Manufactured in the brand's new German factory that can design, produce and deliver shoes in 45 days, the sneakers are the first of a six-piece collection inspired by cities to launch.
Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable
For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.
Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable
For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.
How Adidas Converted the Cool Kids
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the young consumers who drive the sneaker market.
How Adidas Converted the Cool Kids
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the young consumers who drive the sneaker market.
Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.
Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.
Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition
Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?
Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition
Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?