Adidas

Adidas to Buy Back Shares for as Much as €3 Billion by 2021
The decision is a sign of confidence as Adidas' CEO tries to increase sales to about €26 billion by 2020.

Adidas to Buy Back Shares for as Much as €3 Billion by 2021
The decision is a sign of confidence as Adidas' CEO tries to increase sales to about €26 billion by 2020.

Adidas May Defend its Three Stripes Design, Says EU Court
A European court said that Adidas may oppose the registration of two parallel stripes on shoes as an EU trademark.

Adidas May Defend its Three Stripes Design, Says EU Court
A European court said that Adidas may oppose the registration of two parallel stripes on shoes as an EU trademark.

Adidas Sales Rose 15 to 20 Percent in 2017
The German sportswear firm was helped by growth in China, North America and e-commerce.

Adidas Sales Rose 15 to 20 Percent in 2017
The German sportswear firm was helped by growth in China, North America and e-commerce.

Why Russia Loves Counterfeit Fashion
In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.

Why Russia Loves Counterfeit Fashion
In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.

Adidas Ventures Further Into Lifestyle Gear With Zound Deal
The sporting-goods maker is venturing further into lifestyle products, as it teams up with Zound to sell headphones.

Adidas Ventures Further Into Lifestyle Gear With Zound Deal
The sporting-goods maker is venturing further into lifestyle products, as it teams up with Zound to sell headphones.

Nike Gains a Step on Adidas in Competition for Top Soccer Stars
Nike-shod players represent 57 percent of value in Europe’s top 100, while Adidas represents 33 percent.

Nike Gains a Step on Adidas in Competition for Top Soccer Stars
Nike-shod players represent 57 percent of value in Europe’s top 100, while Adidas represents 33 percent.

Knitted Sneakers Are Kicking Wool Prices to Record Highs
Adidas, Nike and Puma are using wool in sneakers and clothing, as more consumers seek out natural fibres over synthetic.

Knitted Sneakers Are Kicking Wool Prices to Record Highs
Adidas, Nike and Puma are using wool in sneakers and clothing, as more consumers seek out natural fibres over synthetic.

Adidas Targets US Market Share of 15 to 20 Percent
Market researchers estimate Adidas' current share of the US market at about 10 percent, implying a goal to at least double it.

Adidas Targets US Market Share of 15 to 20 Percent
Market researchers estimate Adidas' current share of the US market at about 10 percent, implying a goal to at least double it.

The New Fundamentals of Manufacturing
Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.

The New Fundamentals of Manufacturing
Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.

Adidas Wins World Cup Race, but Nike Kicks Back at Ground Level
Adidas has managed to kick Nike out of the top spot where it really matters: in sales to consumers who play for fun.

Adidas Wins World Cup Race, but Nike Kicks Back at Ground Level
Adidas has managed to kick Nike out of the top spot where it really matters: in sales to consumers who play for fun.