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Adidas

Adidas
Financial Markets

Adidas to Buy Back Shares for as Much as €3 Billion by 2021

The decision is a sign of confidence as Adidas' CEO tries to increase sales to about €26 billion by 2020.

Financial Markets

Adidas to Buy Back Shares for as Much as €3 Billion by 2021

The decision is a sign of confidence as Adidas' CEO tries to increase sales to about €26 billion by 2020.


News & Analysis

Adidas May Defend its Three Stripes Design, Says EU Court

A European court said that Adidas may oppose the registration of two parallel stripes on shoes as an EU trademark.

News & Analysis

Adidas May Defend its Three Stripes Design, Says EU Court

A European court said that Adidas may oppose the registration of two parallel stripes on shoes as an EU trademark.


News & Analysis

Adidas Sales Rose 15 to 20 Percent in 2017

The German sportswear firm was helped by growth in China, North America and e-commerce.

News & Analysis

Adidas Sales Rose 15 to 20 Percent in 2017

The German sportswear firm was helped by growth in China, North America and e-commerce.


Luxury

Why Russia Loves Counterfeit Fashion

In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.

Luxury

Why Russia Loves Counterfeit Fashion

In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.


News & Analysis

Adidas Ventures Further Into Lifestyle Gear With Zound Deal

The sporting-goods maker is venturing further into lifestyle products, as it teams up with Zound to sell headphones.

News & Analysis

Adidas Ventures Further Into Lifestyle Gear With Zound Deal

The sporting-goods maker is venturing further into lifestyle products, as it teams up with Zound to sell headphones.


News & Analysis

Nike Gains a Step on Adidas in Competition for Top Soccer Stars

Nike-shod players represent 57 percent of value in Europe’s top 100, while Adidas represents 33 percent.

News & Analysis

Nike Gains a Step on Adidas in Competition for Top Soccer Stars

Nike-shod players represent 57 percent of value in Europe’s top 100, while Adidas represents 33 percent.


News & Analysis

Knitted Sneakers Are Kicking Wool Prices to Record Highs

Adidas, Nike and Puma are using wool in sneakers and clothing, as more consumers seek out natural fibres over synthetic.

News & Analysis

Knitted Sneakers Are Kicking Wool Prices to Record Highs

Adidas, Nike and Puma are using wool in sneakers and clothing, as more consumers seek out natural fibres over synthetic.


News & Analysis

Adidas Targets US Market Share of 15 to 20 Percent

Market researchers estimate Adidas' current share of the US market at about 10 percent, implying a goal to at least double it.  

News & Analysis

Adidas Targets US Market Share of 15 to 20 Percent

Market researchers estimate Adidas' current share of the US market at about 10 percent, implying a goal to at least double it.  


News & Analysis

The New Fundamentals of Manufacturing

Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.

News & Analysis

The New Fundamentals of Manufacturing

Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.


News & Analysis

Adidas Wins World Cup Race, but Nike Kicks Back at Ground Level

Adidas has managed to kick Nike out of the top spot where it really matters: in sales to consumers who play for fun.

News & Analysis

Adidas Wins World Cup Race, but Nike Kicks Back at Ground Level

Adidas has managed to kick Nike out of the top spot where it really matters: in sales to consumers who play for fun.