Adidas
Nike's Football Bet Is Paying off
The sportswear giant's sponsorship of the World Cup teams and athletes is giving the company a tailwind in its race to catch up with Adidas in football.
Nike's Football Bet Is Paying off
The sportswear giant's sponsorship of the World Cup teams and athletes is giving the company a tailwind in its race to catch up with Adidas in football.
Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts
The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.
Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts
The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.
Bits & Bytes | Venture Capitalists Bet on Shoe Start-Ups, JD.com Invests in Luxury Retailer
This week, venture investors put a premium on shoe start-ups, while JD.com builds up its presence in the luxury retail sector with an investment in Chinese luxury retailer Secoo.
Bits & Bytes | Venture Capitalists Bet on Shoe Start-Ups, JD.com Invests in Luxury Retailer
This week, venture investors put a premium on shoe start-ups, while JD.com builds up its presence in the luxury retail sector with an investment in Chinese luxury retailer Secoo.
Nike Favoured to Beat Adidas at World Cup
The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight.
Nike Favoured to Beat Adidas at World Cup
The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight.
Adidas and the World Cup: Mass Appeal or Awkward Deal?
With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.
Adidas and the World Cup: Mass Appeal or Awkward Deal?
With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.
Adidas Expects Record World Cup Jersey Sales
The German sportswear firm expects more than 8 million jerseys sold in 2018.
Adidas Expects Record World Cup Jersey Sales
The German sportswear firm expects more than 8 million jerseys sold in 2018.
Adidas Takes Lead Over Nike in World Cup Shirt Deals
Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.
Adidas Takes Lead Over Nike in World Cup Shirt Deals
Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.
A Wake-Up Call for Employers: Career Development Is More Important Than Pay
Today’s millennial talent pool is more motivated by career development than financial gain. How should companies evolve?
A Wake-Up Call for Employers: Career Development Is More Important Than Pay
Today’s millennial talent pool is more motivated by career development than financial gain. How should companies evolve?
The Global Influencer Economy, Part 1: The Dangers of Playing It Safe
What boosts the bottom line from London to Lagos? BoF examines the dark arts of influence and why brands can't afford to play it safe.
The Global Influencer Economy, Part 1: The Dangers of Playing It Safe
What boosts the bottom line from London to Lagos? BoF examines the dark arts of influence and why brands can't afford to play it safe.
US Court Protects Adidas' Stan Smith Shoe from Skechers
A US court said that Adidas can protect its famous Stan Smith tennis shoe against an alleged Skechers copy, but that Skechers could sell another shoe mimicking Adidas' familiar "three-stripe" design.
US Court Protects Adidas' Stan Smith Shoe from Skechers
A US court said that Adidas can protect its famous Stan Smith tennis shoe against an alleged Skechers copy, but that Skechers could sell another shoe mimicking Adidas' familiar "three-stripe" design.