Adidas
Adidas’ Plan to Resurrect Reebok
Reebok is trying to carve out a new place in an athleisure-driven sportswear market by prioritising women and embracing style. A resurgence of 1990s fashion trends is helping.
Adidas’ Plan to Resurrect Reebok
Reebok is trying to carve out a new place in an athleisure-driven sportswear market by prioritising women and embracing style. A resurgence of 1990s fashion trends is helping.
Nike Sock Supplier Plans Biggest Pakistan Private Sector IPO
The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.
Nike Sock Supplier Plans Biggest Pakistan Private Sector IPO
The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.
Adidas Hikes Profit Guidance, Trims Sales Outlook
The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.
Adidas Hikes Profit Guidance, Trims Sales Outlook
The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.
How America Became a Nation of Yoga Pants
What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.
How America Became a Nation of Yoga Pants
What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.
Adidas Launches Collaboration with Cult-Sneaker Store Footpatrol
The German sportswear brand unveiled its latest Consortium collaboration as it continues to explore the potential of digital light synthesis 3D printing technology.
Adidas Launches Collaboration with Cult-Sneaker Store Footpatrol
The German sportswear brand unveiled its latest Consortium collaboration as it continues to explore the potential of digital light synthesis 3D printing technology.
Marathon World Record Hands Nike Its Biggest Win in 15 Years
It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.
Marathon World Record Hands Nike Its Biggest Win in 15 Years
It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.
The Clunky, Ugly Dad Shoe Gives Sneaker Makers a Swift Kick
With more shoppers turning toward chunky, high-fashion sneakers from the likes of Louis Vuitton and Balenciaga, athletic-shoe makers are jumping on the bandwagon as fast as they can.
The Clunky, Ugly Dad Shoe Gives Sneaker Makers a Swift Kick
With more shoppers turning toward chunky, high-fashion sneakers from the likes of Louis Vuitton and Balenciaga, athletic-shoe makers are jumping on the bandwagon as fast as they can.
Adidas Beats Estimates as World Cup Drives Growth
Adidas saw double-digit growth in North America, Asia-Pacific, Latin America and Russia, with second-quarter revenue and profit beating analyst expectations.
Adidas Beats Estimates as World Cup Drives Growth
Adidas saw double-digit growth in North America, Asia-Pacific, Latin America and Russia, with second-quarter revenue and profit beating analyst expectations.
Puma Shares Tumble as it Sticks to Profit Forecast
Second-quarter sales rose by 15 percent to 1.05 billion euros driven by footwear, slowing from a 21 percent jump in the first quarter.
Puma Shares Tumble as it Sticks to Profit Forecast
Second-quarter sales rose by 15 percent to 1.05 billion euros driven by footwear, slowing from a 21 percent jump in the first quarter.