Adidas
Superimpose Wants to Make London Fashion Week Great Again
The British Fashion Council has tapped the London-based creative agency as the event’s new creative and strategic partner.
Superimpose Wants to Make London Fashion Week Great Again
The British Fashion Council has tapped the London-based creative agency as the event’s new creative and strategic partner.
Sneaker Fever Hits China
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.
Sneaker Fever Hits China
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.
Polimoda’s Industry Insights
To hear how Polimoda is incorporating industry know-how into its curriculum, BoF meets Neiman Marcus’ Bruce Pask, communications specialist and F*hits Founder Alice Ferraz and the Global Creative Director of Puma Torsten Hochstetter.
Polimoda’s Industry Insights
To hear how Polimoda is incorporating industry know-how into its curriculum, BoF meets Neiman Marcus’ Bruce Pask, communications specialist and F*hits Founder Alice Ferraz and the Global Creative Director of Puma Torsten Hochstetter.
Adidas Earnings Beat Estimates
The sportswear company’s stock has climbed 25 percent this year and is on pace for its fifth straight annual gain.
Adidas Earnings Beat Estimates
The sportswear company’s stock has climbed 25 percent this year and is on pace for its fifth straight annual gain.
The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future
This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.
The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future
This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.
Fashion Industry Still Failing on Transparency
Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.
Fashion Industry Still Failing on Transparency
Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.
Can Recycling Fix Fashion's Landfill Problem?
It’s taken Adidas nearly twenty years to find a way to recycle its sneakers, but can breakthroughs like this solve fashion’s waste problem?
Can Recycling Fix Fashion's Landfill Problem?
It’s taken Adidas nearly twenty years to find a way to recycle its sneakers, but can breakthroughs like this solve fashion’s waste problem?
Nike Taps Naomi Osaka From Adidas in Surprise Endorsement Deal
The sports world had been anticipating that Adidas would pay a record sum to renew a clothing endorsement with Number 1-ranked Osaka, who seized global media attention by defeating Serena Williams at the US Open last year.
Nike Taps Naomi Osaka From Adidas in Surprise Endorsement Deal
The sports world had been anticipating that Adidas would pay a record sum to renew a clothing endorsement with Number 1-ranked Osaka, who seized global media attention by defeating Serena Williams at the US Open last year.
Beyoncé Teams Up With Adidas to Sell Clothes and Shoes
As part of the partnership, the sportswear firm will succeed Philip Green as the singer's backer and relaunch her Ivy Park athleisure brand.
Beyoncé Teams Up With Adidas to Sell Clothes and Shoes
As part of the partnership, the sportswear firm will succeed Philip Green as the singer's backer and relaunch her Ivy Park athleisure brand.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.