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Adidas

Adidas
Financial Markets

Shares in Adidas Slip As It Pays to Fix Sourcing Shortages

The German sportswear company's shares were down over 6 percent, as the company's supply chain is hit by the US-China trade war.

Financial Markets

Shares in Adidas Slip As It Pays to Fix Sourcing Shortages

The German sportswear company's shares were down over 6 percent, as the company's supply chain is hit by the US-China trade war.


News & Analysis

Reebok Deepens Ties With Pyer Moss

The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.

News & Analysis

Reebok Deepens Ties With Pyer Moss

The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.


News & Analysis

Gen Z’s Sneakerheads Have Shoe Sellers Rolling Out New Kicks Faster Than Ever

Now, independent shoe boutiques — once the vanguard of footwear culture — are hustling to catch up to bigger competitors like Foot Locker and JD Sports.

News & Analysis

Gen Z’s Sneakerheads Have Shoe Sellers Rolling Out New Kicks Faster Than Ever

Now, independent shoe boutiques — once the vanguard of footwear culture — are hustling to catch up to bigger competitors like Foot Locker and JD Sports.


News & Analysis

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction

The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.

News & Analysis

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction

The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.


News & Analysis

The Battle of the Sneaker Bots

An online economy of tips, proxy servers and automated applications has grown out of the hype-driven sneaker market, and the rise of the casual reseller is only making it harder to shop for the latest releases.

News & Analysis

The Battle of the Sneaker Bots

An online economy of tips, proxy servers and automated applications has grown out of the hype-driven sneaker market, and the rise of the casual reseller is only making it harder to shop for the latest releases.


News & Analysis

Adidas’s New Price Target Leaves Nike in Its Wake

The sportswear manufacturer has outperformed its competitor, raking second-best stock on Europe’s Stoxx 600 Personal & Household Index.

News & Analysis

Adidas’s New Price Target Leaves Nike in Its Wake

The sportswear manufacturer has outperformed its competitor, raking second-best stock on Europe’s Stoxx 600 Personal & Household Index.


Financial Markets

Adidas Shares Soar Despite Fears of Trade War

Amid rising global trade tensions, Adidas shares rise by 49 percent, toppling sportswear competitors worldwide.

Financial Markets

Adidas Shares Soar Despite Fears of Trade War

Amid rising global trade tensions, Adidas shares rise by 49 percent, toppling sportswear competitors worldwide.


News & Analysis

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.

News & Analysis

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule

The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.


Financial Markets

Adidas Shares Slide Amid Talk of Top Investor's Plans to Sell Part of Stake

The Belgian investment firm's plans to sell a part of its Adidas stake has seen the sportswear manufacturer's shares slump.

Financial Markets

Adidas Shares Slide Amid Talk of Top Investor's Plans to Sell Part of Stake

The Belgian investment firm's plans to sell a part of its Adidas stake has seen the sportswear manufacturer's shares slump.


China

Is China Ready for LGBTQI Marketing?

Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.

China

Is China Ready for LGBTQI Marketing?

Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.