Adidas

Shares in Adidas Slip As It Pays to Fix Sourcing Shortages
The German sportswear company's shares were down over 6 percent, as the company's supply chain is hit by the US-China trade war.

Shares in Adidas Slip As It Pays to Fix Sourcing Shortages
The German sportswear company's shares were down over 6 percent, as the company's supply chain is hit by the US-China trade war.

Reebok Deepens Ties With Pyer Moss
The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.

Reebok Deepens Ties With Pyer Moss
The designer Kerby Jean-Raymond is extending his relationship with Reebok and announcing a new platform for innovative, fashion-forward projects that the sports brand will hopefully bring more relevance to its product offering.

Gen Z’s Sneakerheads Have Shoe Sellers Rolling Out New Kicks Faster Than Ever
Now, independent shoe boutiques — once the vanguard of footwear culture — are hustling to catch up to bigger competitors like Foot Locker and JD Sports.

Gen Z’s Sneakerheads Have Shoe Sellers Rolling Out New Kicks Faster Than Ever
Now, independent shoe boutiques — once the vanguard of footwear culture — are hustling to catch up to bigger competitors like Foot Locker and JD Sports.

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction
The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction
The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.

The Battle of the Sneaker Bots
An online economy of tips, proxy servers and automated applications has grown out of the hype-driven sneaker market, and the rise of the casual reseller is only making it harder to shop for the latest releases.

The Battle of the Sneaker Bots
An online economy of tips, proxy servers and automated applications has grown out of the hype-driven sneaker market, and the rise of the casual reseller is only making it harder to shop for the latest releases.

Adidas’s New Price Target Leaves Nike in Its Wake
The sportswear manufacturer has outperformed its competitor, raking second-best stock on Europe’s Stoxx 600 Personal & Household Index.

Adidas’s New Price Target Leaves Nike in Its Wake
The sportswear manufacturer has outperformed its competitor, raking second-best stock on Europe’s Stoxx 600 Personal & Household Index.

Adidas Shares Soar Despite Fears of Trade War
Amid rising global trade tensions, Adidas shares rise by 49 percent, toppling sportswear competitors worldwide.

Adidas Shares Soar Despite Fears of Trade War
Amid rising global trade tensions, Adidas shares rise by 49 percent, toppling sportswear competitors worldwide.

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule
The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.

Adidas Trademarked Stripes Can’t Go Sideways, EU Judges Rule
The General Court of the European Union ruled against the sportswear brand's appeal for further trademark protection amid rising patent troubles in the sporting goods industry.

Adidas Shares Slide Amid Talk of Top Investor's Plans to Sell Part of Stake
The Belgian investment firm's plans to sell a part of its Adidas stake has seen the sportswear manufacturer's shares slump.

Adidas Shares Slide Amid Talk of Top Investor's Plans to Sell Part of Stake
The Belgian investment firm's plans to sell a part of its Adidas stake has seen the sportswear manufacturer's shares slump.

Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.

Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.