Adidas

The New Normal: The Innovation Imperative Is Here to Stay
Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

The New Normal: The Innovation Imperative Is Here to Stay
Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

Adidas Secures €3 Billion Coronavirus Funding From German State Bank
The sports retailer will also suspend its dividend as a condition of the government-backed loan.

Adidas Secures €3 Billion Coronavirus Funding From German State Bank
The sports retailer will also suspend its dividend as a condition of the government-backed loan.

Adidas Will Pay April Rent After Apologising
The German sports brand was blasted on social media last week for its decision to defer rental payments.

Adidas Will Pay April Rent After Apologising
The German sports brand was blasted on social media last week for its decision to defer rental payments.

Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.

Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.

Retailers, Pressured to Shutter Stores, Face a Moral Dilemma
Consumer backlash against big brands that continue to operate their stores is mounting as efforts to contain the coronavirus pandemic increase. But some critics are asking them to go one step further and halt e-commerce as well.

Retailers, Pressured to Shutter Stores, Face a Moral Dilemma
Consumer backlash against big brands that continue to operate their stores is mounting as efforts to contain the coronavirus pandemic increase. But some critics are asking them to go one step further and halt e-commerce as well.

Adidas and Puma Forecast Sales Decline in China Amid Coronavirus Outbreak
Shares in Adidas and Puma, already pummelled in the last few weeks, declined 6 percent and 4.4 percent respectively.

Adidas and Puma Forecast Sales Decline in China Amid Coronavirus Outbreak
Shares in Adidas and Puma, already pummelled in the last few weeks, declined 6 percent and 4.4 percent respectively.

Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.

Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.

Adidas, Puma Warn Of Coronavirus Hit to China Business
The German sportswear brands make almost a third of their sales in Asia, which is also a key sourcing hub.

Adidas, Puma Warn Of Coronavirus Hit to China Business
The German sportswear brands make almost a third of their sales in Asia, which is also a key sourcing hub.

Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites
The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.

Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites
The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.

What Makes a Collaboration Successful in 2020?
Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.

What Makes a Collaboration Successful in 2020?
Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.