Adidas
Adidas Sees Rebound in China Quicker Than Expected
The German sportswear brand now expects second-quarter sales for the Greater China region to be around the same level as last year.
Adidas Sees Rebound in China Quicker Than Expected
The German sportswear brand now expects second-quarter sales for the Greater China region to be around the same level as last year.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
Will Fashion Ever Be Good for the World? Its Future May Depend on It.
The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.
Will Fashion Ever Be Good for the World? Its Future May Depend on It.
The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.
Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe
The footwear competitors are partnering with a big goal and deadline of one year.
Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe
The footwear competitors are partnering with a big goal and deadline of one year.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
Adidas Misses Forecasts With 93% Profit Plunge
First-quarter operating profit fell to €65 million, well short of the €263 million expected by analysts.
Adidas Misses Forecasts With 93% Profit Plunge
First-quarter operating profit fell to €65 million, well short of the €263 million expected by analysts.
Adidas to Replace €2.4 Billion Loan From German State Bank With a Multi-Billion Bond
Reports suggest the sports retailer no longer requires the government-backed loan which it agreed to earlier this month to curb the financial impact of the coronavirus pandemic.
Adidas to Replace €2.4 Billion Loan From German State Bank With a Multi-Billion Bond
Reports suggest the sports retailer no longer requires the government-backed loan which it agreed to earlier this month to curb the financial impact of the coronavirus pandemic.
Global Garment Industry Calls for Support for Manufacturers
Major brands including H&M and Adidas are working with the International Labour Organisation to commit to paying factories for finished goods.
Global Garment Industry Calls for Support for Manufacturers
Major brands including H&M and Adidas are working with the International Labour Organisation to commit to paying factories for finished goods.
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.