Adidas
Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.
Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Why the Resale Boom Shows No Sign of Stopping
Three factors explain why investors and operators are bullish on the secondhand fashion opportunity, according to research by BoF Insights.
Why the Resale Boom Shows No Sign of Stopping
Three factors explain why investors and operators are bullish on the secondhand fashion opportunity, according to research by BoF Insights.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme
Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.
Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme
Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
Can Stella McCartney Clean Up Fashion?
The ethical fashion pioneer and LVMH sustainability advisor is trying to change one of the world’s most polluting industries from the inside.
Can Stella McCartney Clean Up Fashion?
The ethical fashion pioneer and LVMH sustainability advisor is trying to change one of the world’s most polluting industries from the inside.
Can China Handle Its 20 Million Tonnes of Textile Waste?
China is the world’s largest consumer of fashion and a major production hub. How it tackles its mountain of annual waste will impact global brands’ ability to embrace a more circular supply chain.
Can China Handle Its 20 Million Tonnes of Textile Waste?
China is the world’s largest consumer of fashion and a major production hub. How it tackles its mountain of annual waste will impact global brands’ ability to embrace a more circular supply chain.
How Peloton Got Its Riders Hooked on Its Apparel
Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?
How Peloton Got Its Riders Hooked on Its Apparel
Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?