Adidas
Should Your Brand Have a Discord?
Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.
Should Your Brand Have a Discord?
Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.
What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.
The Secrets to a Successful NFT Drop
The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.
The Secrets to a Successful NFT Drop
The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
The Debrief | How Athletes Are Building Fashion Brands
BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.
The Debrief | How Athletes Are Building Fashion Brands
BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Get Ready for More Lawsuits Like Adidas v. Nike
Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.
Get Ready for More Lawsuits Like Adidas v. Nike
Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.