Adidas
For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.
For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
The Risks of Celebrity Marketing
Kanye and Adidas, Johnny Depp and Dior: celebrity marketing can be a minefield as well as a goldmine — and social media has raised the stakes.
The Risks of Celebrity Marketing
Kanye and Adidas, Johnny Depp and Dior: celebrity marketing can be a minefield as well as a goldmine — and social media has raised the stakes.
How Fashion Brands Are Navigating World Cup Controversies
The tournament is an unparalleled marketing opportunity, but host country Qatar faces allegations it mistreated migrant workers and LGBTQ+ citizens. Fashion has mostly stayed out of the discourse.
How Fashion Brands Are Navigating World Cup Controversies
The tournament is an unparalleled marketing opportunity, but host country Qatar faces allegations it mistreated migrant workers and LGBTQ+ citizens. Fashion has mostly stayed out of the discourse.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals
Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.
Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals
Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.
Some Questions for Adidas About the Future of Yeezy
The activewear giant reports earnings this week and has promised an update on its breakup with Ye. That, plus what else to watch for in the coming days.
Some Questions for Adidas About the Future of Yeezy
The activewear giant reports earnings this week and has promised an update on its breakup with Ye. That, plus what else to watch for in the coming days.
Can Fashion’s Favourite Sustainability Standard Be Saved?
At its annual meeting the Sustainable Apparel Coalition sought to move past a greenwashing controversy that’s exposed the limits of the fashion industry’s efforts at self-regulation.
Can Fashion’s Favourite Sustainability Standard Be Saved?
At its annual meeting the Sustainable Apparel Coalition sought to move past a greenwashing controversy that’s exposed the limits of the fashion industry’s efforts at self-regulation.
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Adidas Ends Yeezy Partnership
The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.
Adidas Ends Yeezy Partnership
The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.