Abercrombie & Fitch
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.
The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
Retailers Have Sky-High Expectations for Black Friday. Will Shoppers Show Up?
This week, everyone will be talking about Black Friday, earnings from Abercrombie & Fitch and other mall brands, plus House of Gucci
Retailers Have Sky-High Expectations for Black Friday. Will Shoppers Show Up?
This week, everyone will be talking about Black Friday, earnings from Abercrombie & Fitch and other mall brands, plus House of Gucci
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Can TikTok’s Biggest Stars Build Abercrombie’s Next Brand?
A new partnership with Dixie and Charli D’Amelio, in the form of a brand called Social Tourist, gives a look at the company’s ambitions.
Can TikTok’s Biggest Stars Build Abercrombie’s Next Brand?
A new partnership with Dixie and Charli D’Amelio, in the form of a brand called Social Tourist, gives a look at the company’s ambitions.
Black Friday and Fashion’s Cloudy Holiday Outlook
This week, everyone will be talking about the kickoff to the holiday shopping season, financial results from a trio of mall brands and the status of Brexit negotiations. Get your BoF Professional Cheat Sheet.
Black Friday and Fashion’s Cloudy Holiday Outlook
This week, everyone will be talking about the kickoff to the holiday shopping season, financial results from a trio of mall brands and the status of Brexit negotiations. Get your BoF Professional Cheat Sheet.
Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.
Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.
How to Do Pride Marketing Right
With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.
How to Do Pride Marketing Right
With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.
Abercrombie & Fitch Posts Steep Quarterly Losses
Net sales fell 34 percent to $485.4 million in the first quarter as stores remained shut.
Abercrombie & Fitch Posts Steep Quarterly Losses
Net sales fell 34 percent to $485.4 million in the first quarter as stores remained shut.
Remodelled Stores Help Abercrombie Holiday Sales Top Expectations
Brighter interiors and larger fitting rooms have helped improve same-store sales by 8 percent.
Remodelled Stores Help Abercrombie Holiday Sales Top Expectations
Brighter interiors and larger fitting rooms have helped improve same-store sales by 8 percent.