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How Fashion Is Breaking Through the Super Bowl Noise
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
How Fashion Is Breaking Through the Super Bowl Noise
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)
Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.
This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)
Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Why Tariffs Haven’t Led to Soaring Prices – Yet
Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.
Why Tariffs Haven’t Led to Soaring Prices – Yet
Fashion brands will eventually need to offset higher costs for imports. But after raising prices again and again since the pandemic, some retailers are more worried about alienating shoppers than how they’ll pay their customs duties.
How Retailers Are Bracing for a Potentially Grim Year
Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.
How Retailers Are Bracing for a Potentially Grim Year
Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.
First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree
The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.
First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree
The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.
Consumers Are Still Spending, but Retailers Are Bracing for Impact
Gap, Foot Locker, Abercrombie and other retailers issued cautious outlooks for the remainder of the year even as they reported strong second-quarter sales. It’s the latest indication that all is not well with American consumers.
Consumers Are Still Spending, but Retailers Are Bracing for Impact
Gap, Foot Locker, Abercrombie and other retailers issued cautious outlooks for the remainder of the year even as they reported strong second-quarter sales. It’s the latest indication that all is not well with American consumers.
This Week: Retail Earnings Get Messy
Gap, Abercrombie, Lululemon and others report results this week, amid growing concerns about a pullback in consumer spending.
This Week: Retail Earnings Get Messy
Gap, Abercrombie, Lululemon and others report results this week, amid growing concerns about a pullback in consumer spending.